On the afternoon of March 23, the Guangzhou Advertising Digital Creative Summit and the annual tour of the Guangzhou Association Entrepreneurs Lecture Hall were successfully held in the Guangzhou Library . The summit was coordinated by the Guangzhou Municipal People's Government, and hosted by the Propaganda Department of the Guangzhou Municipal Committee of the Communist Party of China, Guangzhou Culture, Radio, Television and Tourism Bureau, the Tianhe District Committee of the Communist Party of China, and the Tianhe District People's Government of Guangzhou City. As one of the series activities of the 6th "Cultural and Creative Industry Conference·Tianhe Summit", the summit will explore the road of innovation and development of advertising industry marketing with the theme of "Metaverse".
Zhao Zhijie, CTO of Shenzhen Raycloud Technology Co., Ltd. (hereinafter referred to as "Raycloud Technology") was invited to attend the summit and delivered a speech entitled "Real-time Cloud Rendering Helps Metaverse Marketing Innovation and Development" . He introduced the concept, characteristics and application scenarios of real-time cloud rendering, as well as the technical advantages and solutions of Raycloud Technology in the field of real-time cloud rendering.
Raycloud CTO Zhijie Zhao delivered a speech
He mentioned that one of the supporting technologies of Metaverse is real-time cloud rendering . The future trend of the metaverse is bound to be more and more refined pictures and more and more complex scenes. How to support the realization of these things is inseparable from the support of real-time cloud rendering technology.
The 3DCAT Metaverse real-time rendering cloud under Raycloud Technology is the layout and solution of Raycloud Technology in the field of real-time cloud rendering . He mentioned that 3DCAT real-time cloud rendering is based on cloud computing technology, deploying 3D and XR applications to run on the cloud, and cloud resources perform real-time calculation and rendering of graphics data. And through video coding and streaming technology, the images rendered in the cloud are pushed to the terminal devices at high speed and low latency in the way of "Streaming". Various 3D and XR applications, and realize real-time interaction with cloud applications, making the application experience more immersive.
At present, 3DCAT real-time rendering cloud has provided professional real-time cloud rendering services in the fields of on-site activities and product releases, virtual space and experience in Metaverse Marketing , helping customers in different industries realize cloud rendering empowerment, and improve marketing communication and visual effects.
Real-time cloud rendering helps metaverse marketing by seamlessly integrating marketing content, personalized and targeted marketing activities, real-time data collection and analysis, improving user engagement and retention, maintaining cost efficiency and maximizing return on investment. It is undeniable that Ruiyun Technology is also facing many challenges, but the prospects are still optimistic. As various technologies are refined, real-time cloud rendering will play an increasingly important role in creating immersive and engaging marketing experiences that resonate with users and drive results.
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