Today, when digital transformation has become a strategic and normal demand of global government and enterprises, no one doubts the importance of the new generation of digital technologies and tools.
Thousands of industries need to have a new tool grip, which has also driven the market demand for commercial PCs to be continuously stimulated, and the speed of product upgrades has accelerated, making it the market with the most development opportunities in the PC industry.
Since Lenovo produced the first Lenovo Zhaoyang Chinese brand notebook computer in 1995, Lenovo has always been leading the commercial PC market. According to market data, Lenovo’s commercial desktops have the largest market share in China for 22 consecutive years, commercial notebooks have the largest market share in China for 17 consecutive years, professional workstations have the largest market share in China for 5 consecutive years, and commercial tablets have ranked first in the Chinese market for 8 consecutive quarters …In the digital age, Lenovo has always been with customers, meeting the iterative needs of commercial PCs in various industries with innovation.
On June 6, Lenovo held a commercial product conference themed "Commercial Orientation" in Beijing, releasing Lenovo Zhaoyang X7, X5, X3 series new products, as well as ThinkCentre M Master series high-end commercial desktops and ThinkStation P series high-end workstations .
From the changes in the category of commercial PCs, we can answer a question: what challenges have enterprises and employees encountered in the digital age, and what kind of "magic weapon" can help them stabilize their foundations in the treacherous and uncertain waves? Pass the sea of time smoothly?
Magic weapon 1: better product experience
Forging Iron Man's Suit
What is the difference between a business PC and a traditional PC? Let's start with the "three fold waves of change" in the background of the times.
The first wave: People have changed. Young people of Generation Z have entered the workplace in large numbers. As digital natives, they have been born with tablets and electronic devices, and they have extremely high requirements for commercial products. Traditional commercial PCs with the same general configuration and bulky appearance are difficult to win the favor of Generation Z, which requires continuous iterative innovation of commercial PCs.
The second wave: technology has changed. As a new general-purpose technology, AI is changing the productivity base of various industries. When the utilization rate and coverage of new technologies such as AI in enterprises increase, it poses challenges to graphics cards, transmission speeds, and performance. The configuration of traditional commercial PCs can no longer meet these emerging software requirements.
The third wave: the field has changed. In recent years, many technology companies and digital-intensive companies have changed their work behavior. The hybrid office has risen rapidly, and the workplace is no longer limited to a single location. , It is not suitable for the portable needs of business groups on business trips and mobiles.
After three wave after wave, commercial PCs must change with the times - product tonality with youth attributes, full performance of new technologies, and appearance upgrades suitable for various workplaces.
Reminiscent of Iron Man Tony Stark's nano-metal suit, it is powerful, indestructible, and has a futuristic sci-fi feel, fascinating a large number of young people. Therefore, the first key change that Lenovo brings to commercial PCs is to make the product experience into Iron Man's suit.
First of all, it is the performance of surging computing power. Young people want to use AI, cloud office, VR/AR, remote collaboration and other capabilities, and the configuration of commercial notebooks cannot keep up. The revitalization of Lenovo Zhaoyang brand attaches great importance to the better experience of efficient office work of Generation Z.
For example, Zhaoyang's flagship product X7 has all the performance configurations. All Lenovo Zhaoyang X7 series are equipped with Intel 13th generation Core H series standard pressure processors, the highest optional i9-13900H processor, and can be equipped with NVIDIA GeForce RTX 3050 discrete graphics card. Whether it is daily office work or high-load work such as high-definition video editing, it can be easily controlled, ensuring that the user's work efficiency is doubled.
In order to ensure the full release of hard-core performance, Lenovo Zhaoyang X7 adopts the original "wind blade" cooling system. On the basis of large-size dual fans, hundreds of S-shaped ultra-thin fan blades, and high-efficiency silicone grease thermal conductivity materials, AI intelligent heat dissipation management capabilities are added, which can classify and manage more than 1,100 commonly used applications, and dynamically predict power consumption. In real time, the dynamic balance between performance and power consumption is maintained. Super performance + efficient heat dissipation, creating a new generation of commercial notebooks "the king of productivity".
On the basis of super performance, commercial PCs are made thinner and more fashionable, meeting the aesthetics and expectations of the Z generation for commercial notebooks. Lenovo Zhaoyang X7 is as light as 1.39kg, as thin as 15.9mm, and has a space-time silver aluminum alloy design on three sides, which perfectly meets the needs of young professionals for commercial notebooks. Of course, Lenovo is not ambiguous about the most basic capabilities of commercial PCs, such as ruggedness, full-featured interfaces, and dual-fan cooling.
Before leaving the factory, every Lenovo commercial PC product delivered to customers has to go through more than 1,100 rigorous tests to ensure "zero defect" quality and meet the requirements of commercial products for applicability, stability and reliability. The aerospace-grade quality of Lenovo's commercial PCs was once again confirmed at this press conference. Both Lenovo Zhaoyang and Lenovo ThinkCentre commercial desktops became the official designated computers for the Hangzhou Asian Games.
In terms of full-featured interfaces, the Zhaoyang X7 series this time has brought a "grand slam-level" full-scene interface, which is a good practice of redundant design ideas. It provides a Thunderbolt 4 interface with a transmission rate of up to 40Gbps, a USB Type-C 3.2 Gen2 full-featured interface that supports PD charging, DP video transmission and data transmission, 3 USB-A interfaces, 1 HDMI interface, and 1 Micro SD card slot and a 3.5mm audio jack.
Super performance, the most comprehensive functions, lightness and convenience have become the biggest features of the new Lenovo Zhaoyang X series. Zhang Chaoyang, the brand experience officer of Lenovo Zhaoyang, also expressed emotion at the moment when he got the new product: he deeply felt the innovation precipitation of the Zhaoyang brand in the past 30 years, and he could also truly feel the pursuit of the product in terms of innovation vitality and youthfulness. Zhaoyang notebook Suitable for young people of Generation Z.
For young users who are eager to fully unleash productivity and creativity, Lenovo commercial PCs, like an Iron Man suit, are the most ideal equipment for work.
Magic weapon two: lower TCO
Bringing the Superpowers of Transformers
You may ask, the perfect combination of user needs, experience and aesthetics, isn’t the personal PC already very mature? From a gaming notebook with full performance to a portable and stylish thin and light notebook, why do you need a commercial PC to upgrade?
This is to mention the particularity of the commercial PC market:
1. Unified procurement. Generally speaking, commercial PCs are purchased uniformly by enterprises, and there is a lot of room for cost improvement in this link. For example, the cost of purchasing a single product is often high, and it is easy to be incompatible with the original equipment, but the enterprise also hopes to customize it flexibly to reduce the overall TCO.
2. Huge scale. Commercial PCs are widely used on a large scale. From purchase, upgrade, maintenance, deployment, repair to disposal, a large amount of operation and maintenance workload will be brought. When hundreds of thousands of commercial PCs are purchased back, it is very troublesome to install the software. Undoubtedly, additional management costs will be added to the enterprise.
3. Fast response. The commercial client is a production tool. If there is a problem with the PC, such as being unable to display to customers or unable to work, it will have a lot of impact, and often needs to be repaired within a few hours. Commercial PCs have higher requirements for rapid service response.
It can be seen that in this era full of uncertainties, commercial organizations have to face various changes, and what needs to be improved is multi-faceted capabilities. Therefore, what can really impress commercial PC customers is often not the value of a single tool, but the three-dimensional platform-based service capabilities.
Wang Liping, vice president of Lenovo Group and general manager of the key customer business group in China, mentioned in the interview that for enterprises, when looking at products, they should not only look at the purchase cost at that time, but also look at the product from purchase to deployment, to maintenance, to It is very important for enterprise customers to upgrade, to discard the entire life cycle cost.
This is also the second differentiation that Lenovo services bring to commercial PCs—lower TCO allows organizations to reduce costs and increase efficiency, a bit like the Autobots in "Transformers", which can transform into various forms and use lighter and more changeable devices. form, adapt to any environment.
Lenovo is an industry-leading vendor that can provide end-to-end full lifecycle services. Specifically:
In the early stage, provide competitive price and selection support, and customize the most suitable products according to customer needs.
Lenovo's strong and complete manufacturing capabilities can support very competitive purchase prices and model selection services, and customize suitable products according to customer needs.
Customers can enjoy Lenovo's customized services of different hardware specifications and corporate content according to different needs of notebook systems, hardware configurations and appearances, and all customized needs can be ordered from one unit. Among the Zhaoyang notebooks sold in the past two years, 80 The above % are all customized based on customer needs.
At this press conference, Zhang Chaoyang received a personal customized Zhaoyang notebook printed with "Schrödinger's Equation" as a gift. Ruixing's 5th anniversary customized Zhaoyang X5 notebook was also unveiled at the press conference. These two customized notebooks also revealed Lenovo Zhaoyang's comprehensive customization capabilities.
It is worth mentioning that Lenovo also innovatively launched the DaaS service model of renting instead of buying. If the enterprise's initial IT investment funds are not enough, the limited funds can also be used for key business through leasing. At the same time, it can also realize unified asset management and use according to demand and quantity, further helping customers reduce costs.
In the medium term, provide one-stop hardware + software installation and maintenance services, greatly saving IT manpower and time.
Commercial PCs are used in a large scale, and the operation and maintenance personnel and workload that users need to invest cannot be underestimated. Some customers hope to entrust Lenovo with operation and maintenance services to reduce the overall management cost of the enterprise.
Lenovo has lived up to expectations. One-stop hardware + software installation and maintenance services can save a lot of IT manpower and time. For example, the newly upgraded Lenovo Premium Service Speed Standard Edition includes four core contents: 7×24 hours remote support, fast order dispatch without judgment, Yinuo flash repair and industry-leading data rescue service, etc.
For example, the customer applies for repair before 4:00 p.m. on the same day, and completes the equipment repair before 24:00 on the next natural day, quickly returning to the state of production work. This is Lenovo's first next-day fault repair service "Yinuo Flash Repair". Supporting this fast service is the domestic city above the county level, where there is a professional Lenovo service station every 30 kilometers. There is no second commercial PC manufacturer in China that can achieve this service network.
In the later stage, product upgrades and asset recovery services are provided to help customers reduce TCO costs in an all-round way.
At the end of the product life cycle, Lenovo also provides a series of product upgrade services and asset recovery plans for commercial customers to ensure customers optimize asset disposal.
Through the recycling plan, after the product is "retired" and returned to Lenovo, the materials of the recycled product can be reprocessed and reused to the maximum extent.
In general, through the practice of "lower TCO total cost of ownership", Lenovo allows business users to have flexible, agile, and low-cost hardware solutions, which can be changed flexibly and act quickly like "Transformers", so as to better Adapt to various business changes.
Magic weapon three: more green and low-carbon
Vigorous as the "Shan Hai Jing"
In the upgrade of commercial PCs, there is a key word that cannot be bypassed, and that is green.
With the continuous advancement of the domestic dual-carbon strategy, there are still 7 years before the "carbon peak" in 2030. As an important part of the economy and society, enterprises are doing their best to promote the realization of this goal. Among them, the green Globalization and low carbonization are the proper meaning.
Looking at the world, international ESG evaluation agencies comprehensively evaluate companies through indicators such as sustainable development and energy consumption, and the disclosure rate of corporate ESG reports is also increasing year by year. The European Union has made it clear that it will implement a carbon border tax. The specific legislative procedures have been completed and will soon be implemented. If a company has a relatively high carbon footprint, it will face a higher carbon border tax when exporting to the EU.
It is not difficult to draw a conclusion that taking the road of green and low-carbon sustainable development is not only a social responsibility, but also a necessary factor that determines the survival and development of enterprises.
As the pioneer of "Double Carbon" for Chinese enterprises, Lenovo also clarified the development direction for commercial PCs with its insights into future trends, and proposed the third value standard - better green environmental protection.
Lenovo also used practical actions to describe an ecological scroll of "Shan Hai Jing" that coexists with nature, and engraved the full life cycle of the product to help users tide over the waves of the double carbon era.
Unfolding this "scroll", commercial PC users can see:
Committed to full-stack green products. Lenovo's R&D team works closely with suppliers to carry out lightweight and integrated designs, and integrate industrially recycled component plastics (PIC), post-consumer recycled plastics (PCC) and closed-loop recycled plastics (CL PCR), ocean-going plastics (OBP) and Introduce compliant recycled/modified materials such as recycled metals into products.
The full-link green manufacturing has enabled Lenovo's commercial products to obtain zero-carbon certification, and can provide customers with relevant certificates. In April 2022, Lenovo was the first in the PC industry to launch a zero-carbon service, which measured the carbon footprint of IT equipment during the entire life cycle from raw material production to assembly and processing, logistics and transportation, customer use, and finally to equipment disposal. Certification, and by writing off the corresponding amount of CCER, to achieve carbon neutrality in the entire life cycle of the equipment. After purchasing a Lenovo computer with zero-carbon certification, customers will receive a carbon-neutral certificate issued by the Beijing Green Exchange. This certification, under the global carbon offset mechanism, can play a practical role in helping customers' business development.
Significant energy saving and emission reduction. In terms of hardware, Lenovo products are extremely energy-efficient. In 2021, 92% of Lenovo's notebooks, 98% of desktops, 100% of workstations, 94% of servers, and 80% of monitors will receive industry certification labels. Of these, 27 monitors were rated "Most Energy Efficient." At the same time, Lenovo provides innovative tools to help customers manage the energy consumption of PCs and servers, calculate energy-saving benefits, and report on the management effectiveness of energy performance, IT equipment and equipment. The combination of software and hardware helps customers save energy and reduce emissions.
In the scroll of "Shan Hai Jing" drawn by Lenovo, we see the possibility of technology protecting nature. The commercial PC in your hand can also contain a tender feeling for the world, nature and the future world.
The ultimate imagination of business PC
Putting on the armor of Iron Man, gaining the ability of Transformers, and holding the scroll of "Shan Hai Jing", the organization and employees can certainly ride through the uncertain waves of the digital age with more confidence.
Dinghai's powerful Lenovo has also established three value standards for commercial PCs: better product experience, lower TCO total cost of ownership, and better environmental protection.
These three dimensions show the development direction of commercial PCs, and also allow people and organizations to expand along with Lenovo's industrial layout, touching new possibilities:
More powerful: Lenovo's commercial PC products are diverse and complete, combined with the latest digital technology, bringing high-quality, strong experience, and raising the ceiling of commercial PC capabilities.
More resilience: Lenovo's service advantages can be large or small, lower cost, easier to adapt to the environment, and the organization is more resilient, resisting uncertainty in the development process.
Environmental friendliness: Energy saving and emission reduction are sustainable. For a better earth and future, digital tools are also an important part of it, helping organizations solve new challenges that are coming.
The golden development period of the digital age has just begun, and the path to change is already clear. Everyone stands on the same starting line and has the potential to become a hero of the era.
Lenovo, which has always been on the road of product iteration, is a trustworthy partner in the digital age. To help users seize the golden opportunity of the digital economy, Lenovo's commercial PC is the "magic weapon" that everyone is looking forward to.
