As the most widely used online workplace social media software on the market, LinkedIn is a good channel for us cross-border e-commerce businessmen to expand customers, and it is easy to find corresponding foreign trade customers. However, LinkedIn’s gameplay is not as simple as other social media platforms. There are many rules. Many domestic users operate indiscriminately and are easily subject to official restrictions. So today, Brother Long is here to talk to my brothers about how we should be correct. Play LinkedIn.
The Basics of LinkedIn
1. Improve your LinkedIn profile
As a channel to expand business resources on LinkedIn, we must write our professional identity information well, so that customers can lock our files at the first time. And LinkedIn's search function can correspond to each of your words, so try to write as detailed as possible.
The following combination can be used: core product industry keywords + core product industry keywords + manufacturers/service providers/suppliers/product managers/experts of XX products or services to introduce themselves.
2. The account needs to be maintained in the early stage
When you create a new account, don’t add friends frantically. It’s best not to exceed 50 a day. Keep the account for a month or two before conducting business operations. It is best to add more friends who are highly connected, and if you have the corresponding funds, you can go for a paid membership.
Anyway, just remember not to do marketing in the early stage, and publish more high-quality articles, so that you can’t eat hot tofu in a hurry.
3. Pay attention to some behaviors that are easy to be banned
The same person registers and uses multiple LinkedIn accounts, multiple people jointly use the same LinkedIn account, the registration information on LinkedIn is not standardized, the number of visits to the LinkedIn account is abnormally high in a short period of time, and the LinkedIn account adds too many friends in a short period of time, etc. Situations are easily labeled. If there are multiple account operation needs, it is best to get an adspower fingerprint browser, so that each of our LinkedIn accounts can have its own independent operating environment, that is to say, the cookies of each browser file, local Storage and other cache files will be completely isolated to prevent mutual association between accounts and ensure the independence and security of the environment.
In other cases, remember to do everything in moderation and not to act too hastily.
4. Learn to use third-degree contacts
LinkedIn's gameplay is divided into four levels: first-degree connections, second-degree connections, third-degree connections, and those beyond the third-degree connections.
First-degree connections are your friends, second-degree connections are people who have mutual friends with you, and third-degree connections are people who share second-degree connections with you, that is, friends of friends of friends. We can use this rule to continuously expand our network. Whenever we become friends with a customer, our second and third-degree contacts will increase a lot of people. This is why LinkedIn is suitable for mining potential customers.
Dos and Don'ts of Using LinkedIn
1. To selectively add friends, do not add some irrelevant
2. Do a good job of privacy settings, do not disclose contacts casually, be careful to be dug by peers
3. The account should post more articles and updates to keep it active
4. Don't waste any position on the homepage, it may become a golden advertising position
Summarize
Although the gameplay of LinkedIn is a bit different from other overseas social media platforms, it is not difficult in essence, and there are more channels for finding customers. If there are brothers who are worried about how to find new customers, you can follow this article of Brother Long, read more related tutorials, and try to play LinkedIn. Learn to make good use of the resources of these platforms to benefit yourself.