The pharmaceutical market research report refers to the detailed market research and analysis of the pharmaceutical industry. Often accompanied by different drug market research destinations, such as strategic exploration, new drug development, investment decision-making, etc., the content and key points of report editing are also different. But the author has extracted the general core points, as follows:
1. Summary of key points of drug market research report
1. Overall overview of the market : pharmaceutical market size, growth trend, regional distribution, market competition pattern, etc.;
2. Drug classification analysis : classify according to drug types, such as Chinese patent medicines, western medicines, biological products, etc., and analyze the market size, growth trend and market share of each type;
3. Channel analysis : analyze different sales channels, including hospitals, pharmacies, online sales, etc., and analyze their market share, characteristics, and development trends;
4. Consumer behavior analysis : understand the decision-making factors of consumers in purchasing medicines, such as price, brand, quality, service, etc., and analyze their purchase channels, frequency, and preferences;
5. Market segmentation analysis : divide the market according to product characteristics, consumer groups, etc., and analyze the size, growth trend and market share of each market segment;
6. Competitor analysis : analyze the main competitors in the market, including their market share, product line, technical strength, market positioning, etc.;
7. Market forecast : Based on historical data and trends, use various statistical methods and models to predict future market trends;
8. Market opportunities and challenges : analyze the opportunities and challenges in the market, and provide reference for enterprises to formulate development strategies.
2. Research on sinking drug market channels (dry goods sharing)
First of all, it is necessary to classify each brand of drugs. Every pharmaceutical company usually has some best-selling products, these products are the top ten sales products, and often act as brand spokespersons. They rely on market share to survive, but the market demand is large, there are many competitors, and profits are low.
Secondly, there are high-margin products. These products are high-margin products developed, imitated or introduced by pharmaceutical companies. They have great variability and are mainly used to consolidate or increase sales channels. The high gross profit here refers to the high price for partners, which can confuse the market, because the best-selling products of other manufacturers will bring great pressure to it.
In addition, there are regional strong products, which occupy a dominant position in a certain region or scope. The reasons may be strange, but they can always bring relatively stable returns to pharmaceutical companies. Gross margins for such products are generally at a moderate level.
Finally, there are "catfish" products, which are present in the production sequence, some even dispensable. But pharmaceutical companies will still insist on production, after all, these approvals cannot be wasted. These products often make marketers feel helpless.
In addition to simple price and sales volume, we can also understand other components of the sales situation, such as market share (including actual sales volume, terminal coverage, consumer acceptance, etc.), sales changes (reasons for the increase or decrease in sales over the same period) , first recommendation ratio (whether doctors or pharmacy clerks first recommend or take the initiative to recommend), price maintenance situation (discovered price adjustments by sales terminals through various membership systems or activities), competitive product analysis (what factors among competitors may pose a threat to this product) Influence) and sales channels (mainly refer to the occupation ability of top three or major medical institutions or Class A pharmacies in the research area).
3. Drug market research report - data source research tool (a necessary tool for the pharmaceutical industry)
Yaorong Cloud medical database is currently the most widely used pharmaceutical industry data research tool by pharmaceutical companies, consulting companies, investment institutions, and universities, covering the entire pharmaceutical pipeline data, including regional sales data of drugs over the years, hospital sales data, and pharmacy retail sales data. In addition, there are targets, research and development, patents, review, clinical trials, listing, sales, investment and financing, bidding, centralized procurement, policies and regulations, preparation prescriptions, consistency evaluation, raw materials, production inspections, medical insurance catalogs, interactions There are more than 200 databases including , indications, diagnosis and treatment guidelines, and medical literature, covering more than 200 countries and regions around the world, and can provide more than 70% of the content data information of a single drug market research report.
It is currently the only platform in China that has collected more than 100,000 sources of global medical data information. It is also the medical data platform with the most comprehensive distribution of domestic channel information sources.
Image source: Yaorong Cloud - National Hospital Sales Database
4. Drug market research report - catalog outline (selection)
① Drug market research report
②Market research report of specific XX drugs
③ XX drug market research report (investment advice)
