According to foreign media reports, people familiar with the matter revealed that Microsoft has recently considered developing a "super app" (super app), or services including shopping, instant messaging, news and web search. With a super app, Microsoft hopes to break new ground for Bing and existing Microsoft products and services.
It is understood that a "super app" refers to a one-stop portal application that can meet most of the needs of users, integrating the digital ecosystem of social media, commerce and banking. Microsoft is currently planning to build a "super application" that can combine shopping, communication, search, news and other services, becoming a new initiative for the company to further expand into consumer services. Foreign media pointed out that Microsoft's move is to "follow Tencent's mobile strategy."
It has to be said that in the application of super apps, China is already at the forefront of the world, and everyone is familiar with super platforms such as WeChat, Alipay, Douyin, and Toutiao. In different industries and vertical segments, there are also typical representatives of super apps. For example: Ctrip in the OTA industry, Dianping in the word-of-mouth evaluation, China Merchants Bank in comprehensive financial services... They are only more subdivided than Alipay and WeChat. For some specific industries, some of these apps can support multiple payment methods , but there is little difference in the overall shape.
It can be said that the Internet giants are very mature in the application and development of super APPs, and these mature super applications all have a common technical foundation-small program runtime technology.
That is to say, if ordinary APPs want to have light application operation capabilities like platforms such as WeChat, Baidu, and Alipay, you first need to have small program container technology. However, these Internet giants have not disclosed such technology to the public at present. Recommend a commercial light application open platform on the market—— FinClip small program open platform
FinClip is a technology platform with similar attributes to other open platforms for small programs such as "WeChat Mini Programs" and "Baidu Mini Apps". Applet container technology is available for all businesses. Only a few lines of code are needed to integrate the mini-program operating environment into the app, so that the app has the ability to run mini-programs.
From a technical point of view, the core of FinClip is to provide a small program container technology . It consists of a client engine that can render and execute applets, a center that manages applets on and off shelves, a cloud facility that supports the server-side operation of applets, and compliance monitoring tools. Interested friends can log in to FinClip to try it out!
In addition to providing the core applet container technology, FinClip has also put a lot of effort into R&D efficiency and engineer experience.
1. Support multi-terminal operation, mobile terminal, PC terminal, vehicle system, etc. can all operate
FinClip also provides small program SDKs in various environments such as Android, iOS, Flutter, ReactNative, Windows, etc., which means that no matter it is a mobile terminal, a PC terminal, a smart TV, or even a vehicle system, it can run light applications.
2. Follow the development standards and specifications of WeChat Mini Programs
The degree of adaptation between FinClip and WeChat applets should be the highest. If an enterprise has developed some WeChat applets, they can be directly run in the app without secondary development and modification.
3. Provide IDE and documentation, and the learning cost is low
FinClip provides FIDE development tools for developers 2. The interface is similar to the development tools of WeChat applets. It comes with debugging and real-device preview, which is easy to use. In this IDE, you can carry out secondary development on existing projects, expand functions and interfaces, or write a small program from scratch.
4. Provide a comprehensive management platform
FinClip is also equipped with a comprehensive management platform, which can help developers better manage the processes of small code development, testing, off-shelf, App integration and joint debugging;
If you are interested in small program container technology, you may wish to try it yourself.