In today's mobile Internet era, APPs and small programs have become an indispensable part of people's lives. While both can run on smartphones, there are differences between them. Some people may think that there is not much difference between the two, but in fact, these two technologies have their own unique advantages and disadvantages.
1. Difference
APP (Application) refers to the application program that needs to be downloaded and installed on the mobile phone, and usually has relatively complete functions and high user experience. The Mini Program (Mini Program) is a lightweight application that does not need to be downloaded and installed. It can be used directly in platforms such as WeChat and Mobao, and its functions are relatively simple.
2. Advantages and disadvantages
The advantages of the APP are:
- Complete functions and good user experience;
- It can be used offline without network restrictions;
- It can be promoted in the application store to obtain more user traffic.
The advantages of Mini Programs are:
- No need to download and install, easy to use;
- Lightweight application, small footprint;
- Can be directly spread on social platforms to gain more exposure;
- Low development cost, suitable for small and medium-sized enterprises.
However, mini programs also have some disadvantages:
-The functions are relatively simple and cannot replace APP;
-User stickiness is low, and the user churn rate is high
;
Generally speaking, APPs and applets have their own advantages and disadvantages, and enterprises need to choose the application form that suits them according to their own business needs and user groups.