Basic Design Skills of Luyan Information E-commerce Details Page

  If a good product is not well promoted, the click volume will not be high. At the same time, the design of the main image is not intuitive enough, and the number of clicks will be insufficient. However, if a good product is not supported by a perfect detail page, the conversion rate will be very low and the traffic obtained will decrease. What are the commonly used moves in e-commerce design, which can express the selling points of the product more directly and accurately, so that your detailed design can be recognized.   
  Understand the price of the product in the market and what kind of consumer group it fits into; establish the style according to the positioning of the product, and start to gradually collect the design materials used. Product positioning is mainly divided into three types of positioning, efficacy positioning, quality positioning, and market positioning.   
  In terms of efficacy, what are the obvious functional differences and outstanding effects of the product among similar products; Based on the above, the color matching of the entire design, innovative ideas, title writing, copy optimization, font selection and detail processing during the design process are finally determined.   
  Color: If the store wants to have a simple and refreshing style, consider the brand color and product color, and try to control the color to 2-3 colors. Avoid fancy feeling on the page and highlight the brand tone.   
  Creativity: In detailed design, creativity can not only attract customers' attention and enrich the sense of hierarchy, but also express the theme subtly. In the Taobao page, how to make customers remember at a glance, the innovation of form is particularly important. The vision is focused on the product, and at the same time, it can catch people's attention well.   
  Title: After finishing an advertisement picture, please take a few more glances to confirm that the title shows the most important information to the greatest extent. After expressing the content clearly, the higher-level requirement is to convey the information more quickly. In order to be fast and efficient, it is necessary to open the layers when designing, to layer the information in a contrasting way, and to use the most important visual expression techniques for the most important information.   
  In actual design, we can use extremely simple decorative elements such as small characters, dots, and lines to make the typography of the title more layered. The most taboo thing in design is to remain unchanged. If you are unwilling to conceive new things, it means that your design level has stagnated. Therefore, the carving of details can reflect the degree of a designer's intentions. Changes in some details can make the whole design more interesting. These changes may be simple rotations, or changes in color, etc., but often receive unexpected results.   
  Headlines are not necessarily ugly. On the contrary, as long as they are handled properly, headlines can create a strong visual impact and make the whole design full and powerful! Generally speaking, we will extract the more important parts of the title, such as promotional numbers and product selling points, and express them in a more dynamic and strong visual way, while some auxiliary information will be processed in a more stable way, so that The design technique of combining dynamic and static has strong and weak contrast, which not only makes the key information stand out, but also coordinates the whole design.   
  The description logic of the details page needs to follow a sequence: how to attract the attention of consumers, stimulate the consumption needs of potential customers, gain the recognition and trust of consumers, and make decisions for consumers. Since customers cannot experience it intuitively, the purpose of our details page is to dispel all kinds of doubts about the products of customers, and tell customers that our products are trustworthy from the perspective of customers.   
  Another point: Try to convert text into images and express them visually. The writing system is abstract, and it needs to be transformed by the brain to form psychological feelings, while the visual system is intuitive and does not require thinking. In e-commerce design, we often encounter various abstract concepts. How to visualize these abstract concepts reflects the ability of a designer.