When the dividends of the Internet are gone, more people start to look for new ways and means of development

　　When the dividends of the Internet are no longer there , players begin to look for new ways and means of development . Whether it is the top player or the new player , this is almost the case .
　　During this process , some people focused on new technologies , some on new models , and some on Internet species.
　　Either way , players are looking for a new path from the Internet era to the new era . If we must find a relatively stable development path , using the Internet species as a bridge and link to find the correct way and method to return to the entity is undoubtedly the most appropriate means .
　　It is against such a background that we have seen more and more Internet players , especially those at the top, begin to focus more on financial technology .
　　Through financial technology , Internet players are beginning to find new ways to return to the physical world . Whether it is an enabling entity or a fusion entity ,The ways and means of financial technology have been tried and tested .
　　The reason is that on such a new path , Internet players can not only inherit the high-quality legacy left over from the Internet era , but also integrate new technologies and new models into it .
　　Starting from this , Internet players return to the entity and empower the entity , which is no longer empty talk , and the Internet has a new antidote .
　　It is precisely because of this that more and more players have begun to focus on financial technology .
　　As if, financial technology has become a way and method for Internet players to connect and empower entities ; as if, financial technology has become a way and method for Internet players to rediscover and interpret themselves .
　　Take a look at the performance of financial technology in the financial reports of Tencent and Alibaba , and see JD.com's deep empowerment and transformation of the real economy with the help of financial technology, we can see this very intuitively .
　　However , it would be a big mistake to think of financial technology as a means for Internet players to harvest real industries again . 　　On the surface , the most fundamental reason why financial technology can have such great magic lies in its seamless connection and deep connection with the real industry , which is still the characteristic of the Internet. 　　Therefore , many people take it for granted that financial technology is still a variant of the Internet; thus , financial technology once again stepped into the river of the Internet. 　　The vivid practice of financial technology in the first half tells us that this road will not work. 　　In order for FinTech to truly get rid of the shackles of the Internet and truly become FinTech in the true sense , it may be necessary to start from more angles . Only in this way can fintech truly play the role of a bridge and link for the Internet to return to entities , and fintech can find a new path for the development of the Internet industry. 　　In view of this , the author believes that the Internet returns to the entity




, In fact, it is a process of deep integration of the Internet and the physical industry . In such a process , the relationship between the Internet and the physical industry is no longer an antagonistic relationship or an isolated relationship, but has become a deeply integrated and mutually accommodating relationship.
　　In this case, for financial technology , the most important function and role it plays is to interpret the "commonality" between the Internet and the real industry.