The development of a new industry will go through four periods: the budding period, the growth period, the shock period and the stable period. The embryonic period is the period when new business models are discovered and new thinking is enlightened; the growth period is the rapid filling of the market by the industry under the promotion of capital and manpower; the shock period is the process of internal resource integration, survival of the fittest, and compatible mergers within the industry; the stable period is the last Several giants occupy an absolute advantage, share market share together, and the competition reaches a balanced state;
Embryo stage: A new business has just emerged, and people with ideas start to explore a new field and try to open up a new market. Many people will not understand it, and many people will not be optimistic about it. However, some people have unique insight and take dreams as their The horse, the end of the world with a sword. For example, when Ma Yun started the era of e-commerce, many people were unable to switch from the thinking of traditional physical retail stores to the thinking of online e-commerce, thinking that e-commerce must not be possible. People with ideas and dreams have the vision to see the value of future development, the courage to explore unknown areas, and the courage to overcome difficulties for their dreams. The germination stage needs to have a unique idea and put the idea into action;
Growth period: The value of the new business is gradually understood and recognized by the public, which attracts a large number of people and resources to flow into this new industry. This is also the driving force for the rapid development of the industry. The industry has shown exponential growth. One or two are doing it, and when everyone finds this business opportunity, all kinds of shared bicycles have sprung up like mushrooms after a spring rain. A large amount of capital and personnel investment have also promoted the rapid development of shared bicycles. On the main streets of the city They are full of shared bicycles of various colors. The development of the growth period is to occupy a larger market share in the shortest time and at the fastest speed, otherwise it will face elimination.
Oscillation period: Due to the limited market capacity, with the influx of a large amount of capital and personnel, the new industry market soon reached saturation, or even excess, so many small businesses faced bankruptcy, and compatible mergers occurred among businesses. There is a scene where big fish eat small fish. The market in this field is occupied by several giants; it is difficult to expand the territory in this field; for example, in the online car-hailing industry, in a limited market, multiple online car-hailing platforms compete with each other, and the weak will inevitably prevail phenomenon, and then integrate, annex, and eliminate; in the end, there will be a few companies left, and there must be a few companies, and there will be no monopoly phenomenon. Competition is the driving force of development.
Stable period: After the market capacity is saturated, a balance will be reached after the competition of the survival of the fittest is over. Several relatively large businesses share the world and occupy a large part of the market share. The market cake of new industries is divided by these companies, such as video surveillance Domestically, Hikvision, Dahua, and Uniview occupy the vast majority of the market share and have industry-leading technologies and solutions. If other businesses want to get a share of the surveillance market, they must compete with them unless Only a powerful king like Huawei can break the existing pattern. If there is no strength, it will be difficult to get a piece of cake.
If you want to start a business, you must first have an idea to create a new industry in the embryonic stage. Now the existing industry is basically in a stable stage, and the market share has been divided. If you don't have new technology and strong capital, you can't get a share of it. Once you have a new idea, you can't fight alone. You need to stir up the industry, attract the attention of the public, and attract resources, money, and talents to this new industry, so that this industry will have the power to develop . Only when the industry develops will you have a future. Otherwise, you can't play an industry by yourself. In the growth period, you must focus on the first-mover advantage and quickly occupy a large market share in order to stand out in the fierce competition. Otherwise you will be eliminated in no time. Occupying a large market in the stable period will have an absolute advantage, and there will be funds, technology and talents to promote the development of the enterprise.