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What is Product Thinking
Product thinking is to consider all aspects of a product. Unlike engineer thinking, product thinking is to consider product functions from the perspectives of users, pain points, experience, and value.
user
Subdivide user groups according to user differences, find core users, and find real needs from core users
Pain points
When considering whether a product needs to add new functions, you should not ask users if they want it, but should ask whether it is possible without this function
to experience
Evaluate the product from the perspective of experience, such as how the product feels to the user and what problems it solves
value
Think about what the product can do for the user
The product should have unique features
What is the difference between product thinking and engineer thinking?
Engineer thinking pays more attention to how to realize the requirement, while
product thinking pays more attention to why this requirement is needed.
Engineers focus on how to improve performance and user experience, while
product thinking focuses on how to make users like this feature and maximize benefits.
When engineers find good ones, they add them in, improve various details, and
focus on product thinking to adjust product direction according to market demand.
What capabilities does the product need
Before improving the product, the ability to see demand, logical thinking ability and cost awareness are indispensable. Discover the real needs according to the voice of users, formulate corresponding goals and then analyze them layer by layer. Before making the final decision, you have to weigh the pros and cons between costs and benefits to see if it is worth it.
Ability to discern needs
User needs are not equal to product needs, user needs need to be converted into product needs
Deeply understand the attributes of user groups
Analyze, process and transform user needs
Uncover the real needs behind
logical thinking ability
Disassemble the goal and point out the key points of each link
cost conscious
Calculate labor costs and time costs before making a decision, estimate the benefits that can be obtained, and compare costs and benefits.
Scenario Thinking and User Experience
After making a decision on how to improve the product, it is necessary to consider how to do it better from the user's point of view, which requires scenario thinking and user experience awareness.
After you have a better product, you can't relax. Don't ignore data analysis and after-sales service.
Data analysis and after-sales service
data analysis
Pay attention to the traffic of each module in the product, the click-through rate of each tab, and the loss of each operation step
The principle of serving the majority of users
Based on the principle of serving the majority of users, first look at the impact surface when encountering problems, so as to judge the priority
Source: How to Cultivate Product Thinking? - Answer from Banban Operation Academy - Zhihu
https://www.zhihu.com/question/271337280/answer/485725831