Since Huawei established the Huawei Cloud BU with great momentum, it has been full of bold words and public relations drafts that dominate the screen one after another. It is difficult for people not to pay attention to it.
Previously, the author had an article detailing the five "hurdles" facing Huawei in the era of cloud computing. So in the face of these "hurdles", where does Huawei Cloud have the confidence to surpass Alibaba Cloud within three years?
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Those who win the hearts of the people win the world oneOriginally, as a non-technical person, my attitude towards Internet companies can be described as "indifference", but the penetration rate of the Internet is getting higher and higher, and even the middle-aged and elderly people cannot do without WeChat and Alipay. Realizing that I may be eliminated by the times if I am not careful, I have paid close attention to the trend of the Internet industry so far.
From BAT in China to Microsoft, Google, and Amazon in foreign countries, the news of various giants is the headlines of the circle of friends. However, since the second half of last year, these giants have been slightly behind in the hot search list. Give up the "golden advertising space" to Huawei.
Huawei's news has an obvious feature: it likes to compare with other products - in terms of technical content, price and even pixels.
From Huawei and Ericsson's battle for the top spot in the communications field to the direct competition with Samsung and Apple in the mobile phone field, every time Huawei enters a field, it will "boast" every time it makes a move, it must be in the headlines, It aroused huge repercussions, but what I have to admit is that Huawei can "perfectly land" every time.
Strength and achievements speak for themselves. With hard work, more and more netizens have begun to take sides with Huawei, voluntarily playing the role of "Huawei Navy". Therefore, based on historical "records", when Huawei officially launched its cloud computing plan, although it was nearly ten years behind Alibaba Cloud, its momentum was still the same.
No matter how many people question Huawei's marketing strategy of not moving and cowhide first, and express dissatisfaction with this way of bragging, it is undeniable that Huawei's influence is growing, and it is gradually branded with quality, safety and security. and technology labels.
In all fairness, people’s hearts have little to do with technology itself, but in the period of melee, it may be difficult for users to judge which product is more suitable, or when the technology is not much different, which product is the same, in this case Under the current situation, the aspiration of the people may be the core factor that determines success or failure. Huawei has successfully gathered a large number of fans with the "technology + marketing" model, which has laid a good potential user base for Huawei Cloud.
The market is "extremely large", so don't worry if you are late twoFrom the perspective of market size, the research data of various institutions show that the public cloud is a trillion-dollar market, and the 2017 financial report shows that the revenue of cloud computing giants is only 10 billion. Now the cloud market is only in the initial stage of formation, and it is still far from the mature stage.
Zeng Jiaxin, vice president of Tencent Cloud, said: "To B is not like To C can be the only one, and others will have nothing to eat. At the To B level, the industry is very large, and the business can't be done at all."
In 2018, the cloud computing market has entered the 2.0 era, and the huge business market has weakened the leading effect brought by the market entry time. Huawei officially announced its entry into the cloud computing field last year. It seems that it entered the market too late and missed the opportunity, but in fact the market is vast, and it is not too late to join at this time.
Another point I have to mention is that Huawei has its own genes for enterprise services, and it understands the needs of enterprise users better than Internet companies that have been committed to the To C end. Such natural advantages also provide Huawei with "narcissistic" capital.
If the technology is not good, everything else is useless threeNo matter how beautifully packaged the idiot is, it is still an idiot after all. If Huawei Cloud wants to fulfill its ruthless words, it still has to rely on technology to speak. Without technology, you can't make products that satisfy customers. If you let your hype go wild, the market will only get smaller and smaller. Fortunately, HUAWEI CLOUD did not ignore the cultivation of internal strength while whitewashing its appearance.
In the Cloud 2.0 era, the most expected and worried issues of enterprises are cloud services that are stable, reliable, safe, reliable, and sustainable. Sustainable development of cloud services requires cloud service providers to continuously improve their products on the basis of understanding user application scenarios so that they are highly compatible with the business needs of enterprises; while stability, reliability, security and credibility depend to a large extent on The technical level and service concept of the service provider.
In the latest Borui evaluation data report, HUAWEI CLOUD won the first place in network quality evaluation with its excellent network performance. At the Trusted Cloud conference held at the beginning of the year, HUAWEI CLOUD became the first batch of cloud service providers to pass the Trusted Cloud user data protection capability certification.
For large enterprises and government departments, security and trustworthiness are extremely important factors. The cloud security issues that customers are worried about are not isolated technical issues, but more about the establishment of psychological trust. And Huawei's own "safety" label will undoubtedly increase its advantage in market competition.
Huawei Cloud Marketing Director Du Juan pointed out at a Huawei media symposium that some large enterprise customers chose Huawei Cloud instead of Internet-based cloud service providers because of data security concerns.
write at the end FourRegardless of whether it is the reason for being brainwashed or not, the author still feels that Huawei is an enterprise of national conscience. In the past 30 years, Huawei has grown from nothing to strong, relying not only on its understanding of the market and its strategy of being customer-centric and providing customers with high-quality services, but also on its own strong technical strength. The development of HUAWEI CLOUD will also continue the DNA of HUAWEI, adhering to the principle of "customer first, technology first".
"Heroes are everywhere, and 600 million Shenzhou is full of Shunyao." The era of cloud computing is destined to be another era of vassal hegemony. Can Huawei Cloud fulfill its promises instead of being slapped in the face by powerful opponents? For the three-year contract, we will wait patiently for the time being.
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About the Author
Chen Yani
China Software Network Industry Analyst
Research consulting projects in the field of cloud computing and big data
WeChat: dq5642186470
E-mail: [email protected]
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