Watermelon Data released the regional ranking list of Official Accounts in August 2020 , which is based on the advertising value index , the total number of articles published by the official account within the period, the number of articles posted, the number of articles posted, the average reading, the average likes, the average views, and the average comments. Display the official account data. The addition of these dimensions is convenient for you to intuitively compare the data of the official account in August.
Description of the list
1. Involved in the list
Part of the list is intercepted from this monthly list, which are ①Guangdong Province, ②Jiangsu Province, ③Shandong Province, ④Zhejiang Province, ⑤Henan Province, ⑥Sichuan Province, ⑦Hubei Province, ⑧Hunan Province, ⑨Hebei Province, ⑩Fujian Province , ⑪Shanghai City, ⑫Beijing City, ⑬Anhui Province, ⑭Liaoning Province, ⑮Shaanxi Province, ⑯Jiangxi Province, ⑰Chongqing City, ⑱Guangxi Zhuang Autonomous Region, ⑲Tianjin City, ⑳Yunnan Province, a total of 20 regional list TOP50 data .
2. Data source - "Watermelon Data"
More rankings of provinces and regions can be found on Xigua Data official website ( http://data.xiguaji.com ).
3. Data indicators - "advertising value index"
The "Advertising Value Index" is mainly calculated based on the following two dimensions to obtain a comprehensive score.
① Official account influence: Refers to the comprehensive evaluation of the official account's influence based on the four data collected during the statistical period, including the follower stickiness index of the official account, the content quality index, the influence index, and the official account activity index.
② Advertiser attention: Refers to the number of times the official account is searched by advertisers, the average length of stay, the number of favorites, and the number of times blocked by advertisers on the Xigua Data platform within the statistical period as the basis for scoring.
4. The role of the list
The list ranking reflects the marketing value of the official account, which can be used as one of the important reference standards for advertisers.
(Note: The list generated this time is only for official accounts that have been included in Watermelon Data. If there are official accounts that have not been included in Watermelon Data, you can leave a message at the bottom of this article.)
Interpretation of cases on the list
01 "Chongqing Recruitment"
"Chongqing Enrollment", a total of 74 tweets in August , with a total reading of 201w+ , and an average of 84 in view .
Compared with the list in July, it has risen by 14 places in this monthly list , ranking 12th in the list of Chongqing .
(Picture from: Watermelon Data)
It can be seen from the likes and comments that Toutiao has an average reading of 48,410 , an average like rate of 0.21% , and an average viewing rate of 0.25% .
(Picture from: Watermelon Data - Basic Data Statistics)
02 "Dazhongwang Liaocheng"
"Dazhongwang Liaocheng", tweeted 31 times in August , a total of 380 articles, with an average reading of 11,780 , and was newly promoted to the 50th place in the list of Shandong Province in this issue.
(Picture from: Watermelon Data)
From the data point of view, "Liaocheng" appeared the most times in the comments, and through the list of comments, we can see what views and thoughts fans have on Liaocheng after reading the article.
(Picture from: Watermelon Data - Message Comment Analysis)
list content
01 "Guangdong Province-TOP50"
02 "Jiangsu Province-TOP50"
03 "Shandong Province-TOP50"
04 "Zhejiang Province-TOP50"
05 "Henan Province-TOP50"
06 "Sichuan Province-TOP50"
07 "Hubei Province-TOP50"
08 "Hunan Province-TOP50"
09 "Hebei Province-TOP50"
10 "Fujian Province-TOP50"
11 "Shanghai-TOP50"
12 "Beijing-TOP50"
13 "Anhui Province-TOP50"
14 "Liaoning Province-TOP50"
15 "Shaanxi Province-TOP50"
16 "Jiangxi Province-TOP50"
17 "Chongqing City-TOP50"
18 "Guangxi Zhuang Autonomous Region-TOP50"
19 "Tianjin City-TOP50"
20 "Yunnan Province-TOP50"
