Since 2020, the entire industry has entered the era of the first year of the private domain. Coupled with the outbreak of the epidemic, which has impacted all online and offline industries, it is particularly important to build a private domain ecology. 2021 has also become a corporate brand building In the critical year of the private domain, most corporate brands have accelerated the pace of exploring the private domain format. By 2022, it is believed that the exploration of the private domain will enter a broader sea area and enter a necessary "retention era".
The supply cloud SAAS platform can be said to have been born with a mission to help corporate brand merchants create a complete full-link digital private domain ecology, improve efficiency and generate income for their own value.
The core business of the supply cloud SAAS platform is to build a complete private domain ecological chain for enterprises and merchants. The core is to provide comprehensive support for private domain merchants and corporate brands.
Speaking of China's Internet development, it is actually very similar to the development of China's e-commerce. The development process of the Internet is from the initial traffic acquisition to distribution, and then to the sinking of traffic. The development of e-commerce can be said to start from data , From the beginning of the e-commerce platform to the birth of DTC e-commerce (a business model that directly reaches consumers), the data has gradually shifted from the e-commerce platform to the private domain of the brand.
For the development of building a private domain ecological chain, the supply cloud SAAS platform believes that this is a trustworthy, optimizeable, warm, expandable, linkageable, self-growing public domain and private domain traffic circulation linkage, and can be precipitated, The process of increasing the value of brand private domain assets.
Supply Cloud will use the full-link smart growth solution to help corporate brands realize the integration and expansion of global traffic, and then use SAAS tools to help merchants realize high-efficiency monetization and full-scenario operation capabilities to achieve private domain user precipitation. This also reflects the original intention of the supply cloud SAAS platform to help enterprises cross traffic boundaries, break data silos, and build full-link business capabilities, full-basin connectivity, and full-scenario transformation through the capabilities and value of digital operations. The core competency of power and all-data integration.
In the era of fast-growing digital e-commerce, how a mature brand can use digital private domain operations to achieve growth against the trend and enter new traffic acquisition channels has become the primary consideration. Statistics show that as many as 96% of consumers in China have spent more than 1.5 hours a day on the contact point of the private domain, and the proportion of users who have made purchases in the private domain circle has exceeded 80%. Therefore, It is inevitable for corporate brands and merchants to deploy private domains. Private domain operations have now become the internal driving force for retail companies to carry out digital transformation, and they are also a bridge to establish in-depth connections with consumers. The private domain layout must change the traditional business thinking pattern, turn traffic thinking into user thinking, change transformation thinking into incremental thinking, and change benefit thinking into altruistic thinking, which is also the private domain of the supply cloud SAAS platform Operation core.
Now private domain traffic is becoming more and more platform-based. For example, WeChat, Douyin, Kuaishou, Baidu, etc. all have their own private domain traffic. In addition, the acquisition cost of public domain traffic is increasing, so it is particularly important to build a private domain traffic platform. The supply cloud SAAS platform found that at present, small programs have become the core tool for private domain traffic conversion. The data shows that in 2021, the GMV growth of merchants from small programs has increased by 255% year-on-year. Because of this, the supply cloud SAAS platform supports one-click activation of multiple platforms The mini-program provides a multi-platform mini-program store tool for the precipitation of private domain traffic, which can satisfy merchants’ private domain traffic precipitation and conversion on different platforms, and help merchants solve private domain operation problems with one click.
For private domain operations, it is far from enough to have a private domain precipitation tool. Private domain operations are a full-link system engineering that requires precise marketing drainage, refined operations, and intelligent transformation, etc. Improve operational efficiency throughout the process.
As a service provider of global marketing, the supply cloud SAAS platform can help merchants realize the growth potential of product value through marketing services, and help enterprise brand products improve the specialization of private domain operations. At the same time, the supply cloud SAAS platform provides comprehensive user data support for merchants , event operation support, advertising creative launch support, and also provides a rich matrix of marketing tools to lay out brand private domains for merchants, and help channel merchants grow rapidly with industry-wide precision marketing solutions.
The supply cloud SAAS platform will continue to upgrade its own service and operation capabilities in the future, providing merchants with support from closed-loop products in the public and private domains to full-link operation and operation, and promoting the efficient and stable development of e-commerce enterprise brands.