Today’s online shopping platforms are full of fake reviews. Just looking at a product is a 5-star review. How to find the most valuable information among thousands of reviews is a very troublesome thing for ordinary consumers. They seriously affect The user's judgment on whether a product is good or bad.
In order to improve users' online shopping experience, Mozilla officially announced today that it has acquired AI startup Fakespot, a company that provides browser extensions and mobile apps to help users identify and filter fake reviews. Currently supported online shopping platforms include Amazon, Wal-Mart, eBay, Best Buy, Shopify, and Sephora do not support Taobao and JD.com, which are commonly used by domestic users, for the time being.
Fakespot traverses all reviews of a product, then uses artificial intelligence and machine learning systems to detect patterns and similarities between reviews, flag reviews that may be fake, and provide a rating for product reviews to help consumers make a purchase Make more informed decisions when making decisions (the official did not disclose the specific mode of operation behind it).
After the acquisition, Mozilla will not stop maintaining Chrome, iOS and Android versions. Mozilla Chief Product Officer Steve Teixeira said in a blog post:
Fakespot will continue to support all major browsers and mobile devices, and the Mozilla team will continue to enhance Fakespot's user experience to meet the needs of its many users, and Firefox will integrate Fakespot in the future.
Neither party disclosed the value of the deal, which is Mozilla's first acquisition since it launched Mozilla.ai startup, which focuses on artificial intelligence, in March. The new company's mission is to build open-source and "trustworthy" AI, according to Mozilla CEO and Mozilla.ai head Mark Surman.