Personalization is not a new topic in e-commerce, but with the help of artificial intelligence, it has become more powerful than ever. Recent advances in fashion artificial intelligence are giving e-commerce retailers the opportunity to tailor a hyper-personalized shopping experience to each shopper.
YesPlz research shows that shoppers crave tailored recommendations and want to see products tailored specifically to their needs and preferences.
With YesPlz ChatGPT Stylist, a new virtual styling experience integrated with any product catalog, shoppers can get a personalized experience with an AI-powered stylist. We've enhanced YesPlz ChatGPT stylist to include more personalization.
In this article, we’ll cover the latest personalization updates for YesPlz ChatGPT Stylist and the implications for shoppers and retailers.
Remix an entire outfit for endless possibilities
Instead of scrolling back and forth, shoppers can choose to view complete outfit combinations.
YesPlz ChatGPT Stylist’s Outfit Remix feature allows shoppers to swap out (or “remix”) entire outfits, exploring endless variations and fresh new outfits. This creates a dynamic experience where customers can actively collaborate with the AI stylist.
Research shows that shoppers prefer personalized products, and remixing apparel is a new way to keep shoppers engaged while continuing to offer personalization.
Because there are endless outfit combinations, shoppers are never stuck on the same repetitive look.
Refresh individual products to stay engaged
Love this outfit but want to see more looks with shoes?
Just click the refresh icon on the product image to see more shoes.
Shoppers can zoom in on their perfect outfit and see more products to complement the look. Rather than starting their journey of discovery all over again, they can update their products to continue their search for products that suit their personal tastes.
Selected collections to enhance your shopping experience
After collecting their favorite products, shoppers can click on Curated Wardrobe to explore unique product curations made just for them using fashion-trained AI. These curations feature products with similar design attributes and vibes, keeping recommendations fresh but relevant.
Start AI personalization with a short quiz
The ChatGPT Stylist experience begins with an optional 4-question style quiz to discover shoppers' silhouette and design preferences, initiating the process of delivering highly personalized product recommendations.
The quiz pre-feeds YesPlz’s AI important information about shoppers’ fashion tastes , information that can be helpful for retailers looking to learn more about their shoppers.
Instant user feedback for smarter AI
Giving product recommendations a thumbs up or thumbs down trains AI to make more targeted and better recommendations. Moreover, it is intuitive for shoppers and they can easily understand the icons.
Connect with shoppers with editable prompts
When shoppers interact with YesPlz ChatGPT Stylist for the first time, they are prompted with AI-suggested questions to launch the e-commerce discovery experience.
We’ve made these prompts editable by retailers, who can now edit conversational prompts to highlight relevant seasonal products, trends, promotions, or any other preferences. Retailers can now connect directly with shoppers through new conversational channels.
And, because prompt data can reveal shopper insights, retailers can access this data to create future product recommendations and learn more about their shoppers.
The business impact of AI personalization in e-commerce
Data collected from shopper interactions and preferences is fed back into the AI engine, making it smarter and provide better recommendations over time through reinforcement learning.
What does this mean for retailers?
For retailers still using expensive 1:1 expert styling, YesPlz ChatGPT stylists offer a scalable, personalized solution that continuously delivers efficient, advanced recommendations. It can be used to engage with customers while still delivering a tailored experience, while providing retailers with valuable information about shopper preferences.
Best of all, it has the ability to delight and convert shoppers who aren't willing to sit through poor product recommendations and long waits for styling services.
The future of shopping is AI personalization
YesPlz ChatGPT Stylist allows shoppers to naturally chat about their styling preferences and receive personalized recommendations in real time. Through our unique fashion transformers, we are able to understand shopper tips and retailer product catalogs to provide the best recommendations for each shopper.
Another benefit is that AI personalization allows retailers to stay up to date on the latest trends:
As artificial intelligence continues to advance in 2023, we believe it will change the shopping experience forever.