In the embedded field, the world's software giant Microsoft is not the first to eat crabs, but it has come from behind. The "Windows Embedded Partner Program" (WEPP), launched 10 years ago, is an important strategic move, which enables Microsoft and worldwide chip suppliers, system integrators, design companies, hardware suppliers, Software suppliers and others have formed an alliance of offensive and defensive interests. Now its tentacles have extended to China. On March 4, 2010, Microsoft joined hands with VIA Electronics, Hewlett-Packard, Digital Hail and more than ten partners to make an appearance at the 15th International IC Conference and Exhibition (IIC-China 2010), which aroused the attention of the industry.
Microsoft Windows Embedded partner and regional marketing director Olivier Fontana said in an interview with the "Programmer" reporter: "There are 50 partners in this area in China, and they will help our OEMs launch devices faster." Olivier Fontana pointed out, The purpose of the WEPP program is to ensure that original equipment manufacturers receive strong support from a wide ecosystem of partners in the process of bringing Windows Embedded-based innovative personal and enterprise-level devices to the market to help them shorten development time, Reduce associated costs. At the same time, for WEPP members, Microsoft will provide various training and technical support. At present, Microsoft is helping dedicated equipment developers to complete Windows 7 technology-based overall upgrade. It is reported that Windows Embedded Standard 7, a platform completely based on Windows 7, will be officially launched to the market in the second quarter of this year.
The reporter observed that in this IIC-China 2010, many Chinese partners of Microsoft made their debuts, but there were many refreshing products. For example, Tianke Zhisheng uses its own Flash technology to develop a UI human-computer interaction solution on the Microsoft embedded platform. This is also a new type among Microsoft's embedded partners. Olivier Fontana believes that what impresses him the most about Micro China's partners is that they are "very flexible, good at adapting to the environment, and have a strong desire to learn." Li Tao, senior marketing manager of Microsoft Windows Embedded China, said: "In the past In the middle of the year, Microsoft Embedded has made many obvious breakthroughs in China's enterprise-level and commercial applications. For example, many high-definition large screens in the T3 terminal of the Capital Airport are based on Microsoft Embedded technology. In addition, there are banks System and medical industry solutions have embedded Microsoft. At present, Microsoft is moving towards 'smart transportation' and 'smart grid'." Facts have proved that in an ecosystem environment, with Microsoft , Chinese partners have also received generous returns. According to the statistics of IDC, for every 1 yuan of income Microsoft has, it will bring 7.8 yuan of income to its global ecosystem. For Microsoft's partners in China, this figure is 16.5 yuan.
Li Tao said: "For partners, we now pay more attention to in-depth cooperation, including not only the cooperation between partners and Microsoft, but also the cooperation between partners." It is reported that Microsoft's platform Windows Embedded Standard 7 based on Windows7 , will be officially launched to the market in the second quarter of this year. Undoubtedly, this news is very exciting for Chinese embedded manufacturers who have joined Microsoft WEPP.