With the rapid development of the mobile Internet, online shopping mall applets have become one of the indispensable sales channels for many companies. So, among the many online shopping malls, how do you make your Mini Program stand out? This article will share 8 essential functions, and use a case to specifically analyze how to use these functions to improve the effect of e-commerce.
1. Home guide
First of all, there must be an obvious guide function on the homepage of the mini program to guide users into the mall to browse products. For example, you can set a carousel image on the homepage, use eye-catching pictures and text to attract users' attention, and add buttons to guide users into the mall. In this way, the access rate and retention rate of users can be improved.
2. Commodity classification
Secondly, the product classification function is an essential function of an e-commerce platform. Users can easily find the products they want according to their needs. For example, products can be classified according to different categories, such as: food, home appliances, clothing and so on. Doing so allows users to find what they need more quickly.
3. Product details page
The product details page is an important page for users to purchase products. A good product details page can display the information of the product well, let users know more about the product, and prompt users to place an order to buy. On the details page, it should contain information such as product pictures, detailed descriptions, prices, reviews, etc., and some promotional activities can also be added to attract users to buy.
4. Shopping cart function
A shopping cart is a must-have feature. Users can add the products they need to buy to the shopping cart, which is convenient for users to place orders in the follow-up time. The shopping cart function can also provide some discounts, such as: free shipping, full discount, etc., to attract users to buy.
5. Order management
Order management is a very important function, which can help merchants manage orders better and facilitate users to perform after-sales service. On the order management page, merchants can view order status, delivery status, logistics information, etc., which is convenient for management and processing.
6. User Comments
User reviews are a valuable form of feedback that allow merchants to better understand what users think of their products. Merchants can improve their services and products based on user reviews. At the same time, user reviews can also be used as a way of publicity, allowing other users to better understand the pros and cons of the product.
7. Coupon function
Coupons are a great marketing tool to entice users to buy. Merchants can set up different types of coupons, such as full discounts, discounts, etc., to promote sales. On the mini program, users can conveniently receive coupons, or use coupons when purchasing to enjoy corresponding discounts.
8. After-sales service
Finally, after-sales service is also a very important function, which can improve the user's purchasing experience and increase user loyalty. Merchants can provide 7- day no-reason return service, or provide other after-sales services, so that users can buy with more confidence.
The above 8 functions are essential functions of the online mall applet, which can improve the user's purchasing experience and the merchant's sales effect.
To sum up, the 8 must-have functions of the online shopping mall applet are very important for merchants, and can improve the user's purchasing experience and sales effect. However, for different industries and different businesses, the specific function settings need to be adjusted and used reasonably according to their own conditions. Therefore, when developing small programs for online shopping malls, merchants need to consider their own industry characteristics and user needs, and set up functions in a targeted manner to achieve better results. At the same time, merchants also need to continuously optimize their products and services to increase user loyalty and achieve long-term commercial value.