Enterprise customer development refers to the process that enterprises use various means to find and acquire new customers. For enterprises, customer expansion is a very important part, which can help enterprises expand market share, increase sales, increase profits, etc. However, there are some difficulties and challenges in the process of customer acquisition, such as how to accurately locate target customers, how to obtain effective contact information, etc. In this process, keyword acquisition tools can play an important role.
Msray-plus is an enterprise-level comprehensive crawler/collection software.
Support billion-level data storage, import, repeated judgment, etc. There is no need to use complicated commands, and a local WEB management background is provided to perform related operations on the software, which is powerful and easy to use!
1: It can collect search results (SERP data) corresponding to keywords imported by users from multiple search engines at home and abroad in batches, and perform structured data storage and custom filtering processing;
2: From the url seed address provided by the user, it can automatically crawl the website data of the whole network continuously, and carry out structured data storage and custom filtering processing;
3: From the website list data provided by the user, the website contact information can be automatically extracted, including but not limited to email, mobile phone/telephone, QQ, WeChat, facebook, twitter, etc.
At the same time, it supports storage of various data such as domain name, root URL, URL (url), IP, country to which the IP belongs, title, description, access status, etc. It is mainly used for domain name/URL/collection of the entire network, industry market research and analysis, and collection of specified types of websites And analysis, network promotion analysis, and provide data support for various big data analysis.
The following is a detailed description of how keyword collection tools are used in enterprise customer extension:
1. The process of enterprise customer development
The business development process can be roughly divided into the following steps:
Target customer positioning: Enterprises need to clarify their target customers and understand their needs and behavioral characteristics in order to formulate accurate customer expansion plans.
Selection of customer expansion channels: Enterprises need to choose appropriate customer expansion channels, such as online channels (search engines, social media, etc.) and offline channels (exhibition, conferences, etc.), in order to better reach target customers.
Content preparation for attracting customers: Enterprises need to prepare the content required for attracting customers, such as investment promotion documents, product introductions, marketing plans, etc., in order to attract the attention and interest of target customers.
Customer extension communication: Enterprises need to communicate and communicate effectively with target customers in order to understand customer needs and feedback, and improve the efficiency and success rate of customer extension.
Customer follow-up: Enterprises need to follow up customer feedback and needs in a timely manner, and provide high-quality services and solutions in order to enhance customer satisfaction and loyalty.
2. The application of keyword collection tools in enterprise customer expansion
Keyword collection tools can help companies implement the following applications in the process of customer expansion:
Target customer positioning: keyword collection tools can help companies collect keywords and search data related to target customers, understand the needs and behavioral characteristics of target customers, and thus accurately locate target customers.
For example, suppose you are a business that sells smart home products, you can use keyword acquisition tools to collect keywords and search data related to smart homes to understand the needs and behavioral characteristics of target customers, such as smart home functions, prices, brands etc., so as to accurately locate the target customers.
Channel selection for customer expansion: Keyword acquisition tools can help companies choose appropriate channels for customer expansion, such as search engines, social media, etc., so as to better reach target customers.
For example, suppose you are a business that sells cosmetics, you can use keyword acquisition tools to collect keywords and search data related to cosmetics, understand the behavioral characteristics and preferences of target customers, and then choose appropriate social media platforms (such as Weibo, Wechat, etc.), formulate corresponding marketing strategies and customer expansion plans.
Content preparation for customer expansion: Keyword acquisition tools can help companies prepare the content required for customer expansion, such as investment promotion documents, product introductions, marketing plans, etc., so as to attract the attention and interest of target customers.
For example, suppose you are a business that sells fitness equipment, you can use keyword acquisition tools to collect keywords and search data related to fitness equipment, understand the needs and preferences of target customers, and develop corresponding product introductions and marketing plans to attract Interests and concerns of target customers.
Customer Tuning Communication: Keyword collection tools can help companies communicate and communicate effectively with target customers in order to understand customer needs and feedback, and improve the efficiency and success rate of customer expansion.
For example, suppose you are a company that sells household items, you can use keyword acquisition tools to collect keywords and search data related to household items to understand the needs and behavioral characteristics of target customers, such as the color, material, function, etc. of household items , so as to communicate and exchange effectively with customers, improve the efficiency and success rate of customer expansion.
Customer follow-up: Keyword acquisition tools can help companies follow up on customer feedback and needs in a timely manner, and provide high-quality services and solutions to enhance customer satisfaction and loyalty.
For example, assuming you are a business selling electronic products, you can use keyword acquisition tools to collect keywords and search data related to electronic products to understand the needs and behavioral characteristics of target customers, such as electronic product functions, prices, brands, etc. , so as to follow up customer feedback and needs in a timely manner, provide high-quality services and solutions, and enhance customer satisfaction and loyalty.
3. Advantages of keyword collection tools
The application of keyword collection tools in enterprise customer extension has many advantages, which are mainly reflected in the following aspects:
Accurate positioning of target customers: keyword collection tools can help companies collect keywords and search data related to target customers, so as to accurately locate target customers and improve the efficiency and success rate of customer expansion.
Improve the efficiency of customer expansion: Keyword acquisition tools can help companies choose appropriate customer expansion channels and prepare customer expansion content, thereby improving the efficiency and success rate of customer expansion.
Improve customer satisfaction: keyword collection tools can help companies follow up on customer feedback and needs in a timely manner, provide quality services and solutions, and enhance customer satisfaction and loyalty.
Reduce the cost of customer acquisition: Keyword acquisition tools can help companies choose appropriate channels for customer development and prepare content for customer development, thereby reducing the cost and risk of customer development.