Who are they?
She may be the first person you meet at the company;
She might be your most curious engineer in the company;
She may be your "social cow" colleague;
She may also be the author of the swiping article in the circle of friends, the most active mutual friend...
On this special day, we found five women who joined the semiconductor industry as soon as they graduated. While growing up with the semiconductor industry, they also experienced and witnessed the development of the industry. Based on more than ten years of work, they shared those moments full of accomplishment, and of course the difficulties they often encountered; as practitioners, they also talked about the "changes and changes" in the semiconductor industry.
If you have to define what "her power" is, you may be able to find the answer from the concrete "her" around you.
From top to bottom, from left to right, they are: Huang Yin, Shen Jie, Ma Jiaying, Zhang Huijuan, Zhao Yan
Shen Jie:
He has been in the semiconductor industry for more than 15 years. He is currently the director of Imagination China Laboratory. He is mainly responsible for building the R&D team, defining the technical direction, leading the team to establish more in-depth technical exchanges with local customers, and promoting and expanding the ecological construction of the company's business in the entire industry.
Yellow tone:
He has been in the semiconductor industry for more than 12 years. Now he is the ecological development manager of Imagination China's consumer and AIOT markets. Downstream partners maintain close contact.
Ma Jiaying:
He has been in the semiconductor industry for more than 12 years. Now he is the HR manager of Imagination China. He is mainly responsible for optimizing and implementing the HR policies and projects of the headquarters in China. At the same time, he supports the heads of various departments in China to carry out business and realize the strategic goals of the team. The bridge between the department and the HR department.
Zhang Huijuan:
He has been in the semiconductor industry for more than 15 years, and is now a senior industry analyst at Yufei.com. At present, he mainly focuses on semiconductor technology, artificial intelligence, smart consumer applications, etc., and has produced a large number of in-depth original articles and in-depth research and analysis reports.
Zhao Yan:
He has been in the electronic information and semiconductor industry for more than 20 years. He is now the founder and chief consultant of EEIVA. He provides industry research and content output services for semiconductors and a wide range of hard technology applications and ecological cooperation, and guides the team to formulate more in line with the industry. Regular marketing communication strategy.
Shen Jie:
Working with many smart engineers to develop new functions that meet customer needs and having the opportunity to involve different technical fields is the greatest sense of accomplishment in this job.
Yellow tone:
The ecological market and business development work chain is very long and the content is complicated. Through ecological work, companies in the upstream and downstream of the industry are familiar with our products and technologies, so as to expand new customers. The core is to capture a large amount of information, form a set of strategic play, and be able to effectively and directly reflect the company's revenue. This is very fulfilling, but of course it is also difficult.
Ma Jiaying:
Together with the senior executives in China, we have built a dynamic, enthusiastic and highly dedicated team. We have upgraded a series of employee welfare policies in China, such as fitness subsidies, optimized health insurance and medical examination plans, and distributed care packages for employees' families many times during the epidemic, etc.
Zhang Huijuan:
Today, when information is becoming more and more fragmented, we have to receive a large amount of information either actively or passively every day, which further highlights the value of in-depth content produced after independent thinking. The greatest sense of accomplishment comes from these moments. On the one hand, you must open your own radar and keep enough attention on the outside world; at the same time, you must maintain focus.
Zhao Yan:
In the current era of information overload, we can assist clients and the media to provide more professional and accurate in-depth science popularization, and sort out exclusive insights and opinions to share with the media and the public. At the same time, it helps clarify the public opinion field and contributes a little to promote the healthy development of the industry. I think this is very valuable.
Shen Jie:
There are two challenges. The first point is how to extract the matching point with the development of Imagination's technology from the needs of customers; the second point is to recruit people. How to find the right candidates and build a well-structured team that gives full play to the strengths of everyone in the team.
Yellow tone:
The ecological work chain is very long and the content is complicated. It is necessary to have a sufficient understanding of the company's products and technologies, and at the same time be able to grasp the market trend, find the best solution and drive the internal team to realize it. This work cycle is very long, but it may not be possible to see the results, and it will take a long time to slowly gain some influence.
Ma Jiaying:
Facing the rapidly changing market environment, how to respond quickly and adjust the company's HR strategy in a timely manner, including recruitment strategy, salary strategy, performance management and digital transformation, etc., and how to combine the headquarters' HR strategy with local needs, especially during the epidemic The inconvenient communication is not a small challenge for the decision-making staff in the HR work at the headquarters.
Zhang Huijuan:
The biggest challenge should be to maintain curiosity and learning ability for a long time, to maintain creativity, to output more, and to do more systematic output when the industry is getting more and more "volume". There is also the need to quickly digest, learn and present.
Zhao Yan:
The cultivation and construction of the talent echelon has always been a relatively big challenge, and I believe it is also a headache for many managers. In addition, I set a small goal of 50 years of healthy work for myself at the beginning, which felt a bit arduous and needed scientific advancement. Trying to balance work and physical and mental health is quite challenging in today's society.
Shen Jie:
I remember when I first started working, everyone was still working on discrete graphics cards, and there was no integrated graphics card yet. I forget which year the shipment of notebooks surpassed that of desktops, and from a certain year when the shipment of mobile phones surpassed that of notebooks. You will find that the smaller the chip, the higher the performance. But one thing has not changed, that is, no matter which company, they are constantly pursuing the balance between performance and efficiency, which is also the most difficult thing to do.
Zhang Huijuan:
First of all, the driving force of innovation is changing, from the Internet to the mobile Internet, from PCs to smartphones, from traditional cars to electric cars, autonomous driving, and then to deep learning and artificial intelligence that have deeply influenced the industry in recent years... the pace of technological development faster and faster.
Along with these changes in the application market, our domestic semiconductor industry has undergone very profound changes, which are reflected in the policy level, entrepreneurial environment, innovation ability, talent training...etc. Now the semiconductor industry has been paid close attention to by the whole country. In one of the fields, the domestic semiconductor industry will continue to precipitate and grow in this multi-dimensional change.
Finally, I would like to talk about what has remained unchanged. My own feeling is "persistence". Over the years, I have contacted and interviewed many outstanding practitioners, and they or the companies they work in all have a very focused ability to continuously tackle key problems and innovate.
Zhao Yan:
I think the biggest change is that the semiconductor industry has gone from behind the scenes to the front and is well known to the public. I see that various subdivisions of the industrial chain are accelerating integration, penetration and extension. In the past, the division of labor was relatively clear, but now everyone will cooperate more closely. What remains unchanged is that despite the continuous advancement of science and technology, technical problems always exist and emerge in endlessly. It is still not easy to break through these technical problems, and basic research needs to be continuously strengthened.
Shen Jie:
Stick to what you like and are good at, especially when you encounter difficulties as a woman, don't give up easily.
Yellow tone:
Lay a good technical foundation, keep loving technology, care about the market, maintain high sensitivity, do more strategic thinking, and write more proposals.
Ma Jiaying:
Choose the right track and keep your feet on the ground. Opportunities are reserved for those who are prepared.
Zhang Huijuan:
Be patient, have goals, and have the courage to persevere. Open the radar of your own thinking and learning ability, and you can enjoy your work.
Zhao Yan:
I hope that I will be more "social cattle", make more outstanding people, "keep a scientific mind, a hunter's heart and a poet's eyes".
Today [Interaction with rewards]
If you are also a practitioner in the semiconductor industry and you happen to be a woman, please leave us a message and share your views on the development of the semiconductor industry. We will draw 3 users based on the message and get a beautiful prize from us.
I wish female friends a happy holiday!
Happy Women's Day.
END