On April 2, Bai Nong, chairman of Imagination China, delivered a speech at the China Electric Vehicle 100 People Forum, discussing how the core IP technology of automotive semiconductors can promote the development of intelligent vehicles, and accepted media interviews. In this forum, he emphasized the increasingly important position of IP technology in the automotive industry chain and the forward position of suppliers. Similar to the development of the mobile phone industry, the automobile industry needs closer cooperation between IP and the industry chain. Bai Nong believes that under the current background of domestic chips, core IP is particularly important.
The development of automotive semiconductor IP technology helps intelligent networked vehicles
Bai Nong pointed out that IP technology is the cornerstone of the semiconductor industry and promotes the development of automobile intelligence. Taking Imagination's GPU as an example, nine generations of GPU products have entered the automotive market over the past 17 years, and more than 300 million PVR GPU-based devices have been put on the car. Imagination is the first IP manufacturer with GPU hardware virtualization technology, which realizes multiple screens on one chip and ensures functional safety, improving the cockpit experience. The Imagination neural network accelerator NNA accelerates the implementation of ADAS/AD.
In addition, Imagination's high-performance automotive-grade CPU upgrade domain/area controller contributes to the central integration of automotive electronic architecture and heterogeneous computing trends. Bai Nong believes that at the IP level, the IP-level multi-core heterogeneous architecture of GPU + CPU + AI accelerator can meet the safety needs of high-level autonomous driving.
Beginning in 2019, Imagination launched the A-series GPU with a new architecture, which was one of the highest-performance GPU IPs in the industry at that time, and was favored and adopted by some domestic automotive chip companies. Imagination is accelerating the pace of iterative products every year, and each series can be configured with key parameters such as performance, power consumption and cost according to the needs of application scenarios.
In 2020, Imagination launched the BXS series of GPUs for the automotive market, which achieved great success, obtained ISO26262 certification and won the trust of many first-tier manufacturers. In January this year, Imagination grandly launched its new-generation GPU IP product IMG DXT, which has a single-core floating-point computing capability of 2.25T and 72GB pixel filling capability, as well as powerful AI reasoning capabilities, while supporting ray tracing technology configurability and Extensible.
Imagination looks forward to working with automotive companies to use the D-series GPU IP to bring innovative breakthroughs to automotive intelligent applications, and to design China's leading cabin-driving integrated chip. Imagination and innovation will be key to making this happen.
Imagination continues to invest in China and strengthen ecological construction
Bai Nong pointed out that in the future, the development of automotive semiconductor IP technology will continue to promote the transformation and upgrading of the automotive industry, and provide safer and more efficient solutions for emerging fields such as Internet of Vehicles and autonomous driving. He called on all links in the industry chain to cooperate more closely to jointly promote the R&D and application of automotive semiconductor IP technology.
In the past three years, Imagination has deeply felt that the combination of IP and the industrial chain has become closer and closer, especially in China. To this end, Imagination has increased investment in China, established a software R&D team, and established cooperation with ecological partners, developers, and downstream customers to better serve China's industrial chain and customers and accelerate China's auto industry development of.
In addition, Bai Nong also mentioned that Imagination is thinking about the new positioning of IP companies in the Chinese industry, changing from sales-oriented to market-oriented, defining products according to the requirements of the local market and customers, and strengthening the promotion of technical personnel to improve customer support. ability.
At the same time, Imagination also cooperates with players in all links of the industry chain to help them create cores, and jointly defines computing architectures with OEMs and formulates chip selection standards. Work with Tier1 to jointly create a highly competitive and differentiated cockpit or ADAS solution, and at the same time cooperate with the software and hardware integration of software algorithm companies to optimize. These measures are aimed at better empowering the development of the automotive industry and are also one of Imagination's important strategies in China.
Finally, Bai Nong's speech at the China Electric Vehicle 100 People Forum aroused extensive attention and discussion from the participants, and provided new ideas and directions for the development of China's semiconductor and automobile industries. As the world's leading semiconductor intellectual property and technology provider, Imagination will continue to be committed to promoting the innovation and application of automotive semiconductor IP technology, injecting new impetus into the development of the global automotive industry.
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Imagination Technologies is a UK-based company dedicated to the research and development of chips and software intellectual property (IP). Products based on Imagination IP are used in the phones, cars, homes and workplaces of billions of people around the world. For more information on cutting-edge technologies such as the Internet of Things, smart wearables, communications, automotive electronics, and graphics and image development, welcome to Imagination Tech!