[Boxue Valley Learning Record] Super summary, sharing with heart | Summary and review of product manager e-commerce project knowledge points
foreword
After studying the relevant content of the e-commerce project, some learning summary.
1. E-commerce and retail
Three elements of retail
Goods: the commodities traded;
field: the place where the transaction takes place, the core is to provide a trading environment to match the goods and everyone.
People: buyers and sellers;
The operating model of the e-commerce platform
Self-operated mode;
investment mode;
joint operation mode;
mixed mode;
Basic Elements of Supply Chain
Suppliers;
Manufacturers;
Distributors;
Retailers;
Consumers;
Types of E-commerce Platform Segmentation
Comprehensive e-commerce;
cross-border e-commerce;
ODM;
vertical e-commerce;
The role of the e-commerce platform has been sorted out
Three types of roles
Users;
merchants;
product release process: first select the category of product release, then set the basic information of the product, upload the graphic information of the product, apply for review, and after the review is passed, it can be released online; platform: everyone is in the process of making the structure
diagram
, Put the sorted out content first,
a product from 0 to 1, not very complete at the beginning, but gradually;
category management
Category management on the platform side is used to limit the scope of products and regulate the behavior of merchants;
category management on the merchant side is used to improve efficiency;
prototyping: when making a background prototype, it is recommended that you first create a navigation (using a master);
category management When making the prototype, it is not necessary to write all the category names, but when submitting to the project team members, all the category name lists need to be submitted together;
brand management
Including logo, Chinese name, English name, introduction, status, operation
Brand related category
It is a many-to-many relationship; for merchants, it can improve the efficiency of product release and avoid mistakes;
for platforms, brand management is standardized; for users, it is more efficient to filter and search for products;
attribute management
The way attributes exist: attribute name + attribute value;
attribute classification:
key attributes: attributes that can uniquely locate a product, such as product ID;
sales attributes: attributes that make up the SKU;
category attributes: unique attributes of the category to which the product belongs;
non-key Attributes;
not all attributes will appear in attribute management; such as the key attribute of the product (product ID);
SKUs and SPUs
Minimum commodity model: title, picture, price, inventory, description;
SKU: stock keeping unit;
SPU: standard product unit;
attribute management
classification attribute
Unique to a certain category of products;
improve user experience and facilitate product search;
improve product release efficiency;
Method of attribute management
Attribute grouping: the platform completes the attribute grouping, and merchants use it when publishing products;
attribute inheritance: it is convenient for internal staff to do the operation of category-associated attributes;
attribute group association category
The operation logic is similar to the brand-associated category;
in category management, attributes, brands, and attribute groups need to be associated; attributes and attribute groups need to pay attention to genre; pay attention to distinguishing between sales attributes and classification attributes; sales attributes will affect SKU, inventory, price, Classification attributes do not affect these;
commodity management
Merchant side: the product management list page of the merchant side, the status of the product: to be submitted, pending review, rejected, put on the shelf, waiting to be put on the shelf; presented in the dimension of SKU; platform side: the product management list page on the platform side, the data status is:
pending Reviewed, rejected, and put on the shelves;
client side: a set of classic user portraits: Daming, Xiaoxian, Stupid;