Analysys: The internal and external environment for brand growth is undergoing profound changes, and it is the general trend to achieve brand growth with the help of global marketing. The importance and urgency of global marketing is unquestionable, but it still faces difficulties such as numerous global contacts and difficulty in smooth linkage, existing data islands and lack of user insights, and global business methodology and strategies that rely on expert experience output. In this context, Analysys and JD Cloud jointly released this white paper. Through in-depth analysis of many industry cases, it summarizes the "3+1" key capabilities that brand enterprises need to possess in global intelligent marketing, and explores the realization of high-quality brand growth in the era of intelligence. trending opportunities.
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