INDIANAPOLIS--(BUSINESS WIRE)--
250ok, the leader in
advanced email analytics for email DMARC (Domain-Based Message Authentication, Reporting, and Conformance), delivery capability, design, and engagement, released an update today from 250ok.
Research shows that 95% of the top 100 most valuable Chinese brands fail to meet minimum email verification levels to protect consumers from phishing attacks. The listed companies have a combined brand value of $683.9 billion, including well-known brands such as Tencent, Alibaba and Lenovo.
The report found that the proportion of top Chinese brands deploying DMARC records in their domains (4.6%) is significantly lower than industry peers such as top e-tailers in the US and EU (11.3%) or the top 1000 best performing SaaS companies (35%). Notably, none of the Chinese brands surveyed adopted a DMARC rejection policy (p=reject), which is considered an organization's best defense against phishing attacks. China's retail market totaled nearly $5 trillion in 2016, and by 2020 China will account for around 60 percent of global e-commerce. As China's large e-commerce players (such as Alibaba and JD.com) expand globally, there is an increasing trend in sending transactions (e.g. password resets, shipping receipts, customer service letters) and promotions (e.g. sales offers, shopping cart abandonment) to consumers outside of China. The practice of email verification plays an important role in the ability of email messages to purchase reminders. Phishing and spoofing targeting consumers if the company does not have a published Sender Policy Framework (SPF) and/or DomainKeys Identified Mail Standard (DKIM), and Domain-Based Message Authentication, Reporting and Conformance (DMARC) policies Attacks are more likely. SPF is an email verification system that helps detect spoofing attempts, or third parties who use fake email addresses to pretend to be a specific sender. DKIM is an email verification mechanism that indicates whether a message has been modified since it was originally sent. The DMARC rejection policy informs mailbox providers how to handle emails that fail SPF or DKIM tests.
Joe Montgomery, VP of Marketing at 250ok, said: “Chinese brands looking to grow their revenue in Western countries will increase their reliance on email as a communication channel. Beginning the DMARC rejection policy is a logical first step in strengthening their global business marketing plans A 2017 study by the Anti-Phishing Task Force showed that the number of brands hit by phishing attacks rose to 443 per month in the first half of 2017, up from an average of 413 per month in the same period a year earlier. These attacks pose a threat to brand trust, as 91% of all cyber attacks begin with phishing emails. About 250ok 250ok focuses on technologies for advanced analytics, insights and sending capabilities of email, powering a growing number of corporate and higher education email initiatives such as eHarmony, Furniture Row and Pinterest, who rely on 250ok to eliminate big data Noise and provide actionable real-time analytics to maximize email effectiveness.
Joe Montgomery, VP of Marketing at 250ok, said: “Chinese brands looking to grow their revenue in Western countries will increase their reliance on email as a communication channel. Beginning the DMARC rejection policy is a logical first step in strengthening their global business marketing plans A 2017 study by the Anti-Phishing Task Force showed that the number of brands hit by phishing attacks rose to 443 per month in the first half of 2017, up from an average of 413 per month in the same period a year earlier. These attacks pose a threat to brand trust, as 91% of all cyber attacks begin with phishing emails. About 250ok 250ok focuses on technologies for advanced analytics, insights and sending capabilities of email, powering a growing number of corporate and higher education email initiatives such as eHarmony, Furniture Row and Pinterest, who rely on 250ok to eliminate big data Noise and provide actionable real-time analytics to maximize email effectiveness.