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Business tandem of advertising business system - "PDB - Advertisement delivery [quantity and price]"
PDB - Advertisement delivery [quantity and price]
The conventional ADX system will support various advertising sales models such as PD, PDB, RTB, etc. For different sales models, the logic and interaction methods between the services of the systems are different. The following will explain the detailed data flow in the PDB mode.
In the previous chapters, the ADX system links were described at the module level. This time, we will connect them from a business perspective. I hope everyone will benefit.
Introduction to PDB
PDB, this kind of advertisement does not need to participate in the bidding, and the traffic and display scale are agreed and settled by contract. Among them, the transaction flow is completely determined by the advertiser, and the delivery priority is the highest among all advertising modes. [See the follow-up article for detailed meaning]