On November 12, Alibaba Cloud announced the transcript of its Double 11 promotion: 24-hour sales revenue of 190 million. Is this income high? After the news came out, industry insiders started discussions.
According to a comparison on Zhihu, according to a report released by Deutsche Bank in July this year, Tencent’s revenue from cloud computing services in 2015 was roughly 250 million yuan. In this way, Alibaba Cloud's double 11 revenue is close to Tencent Cloud's revenue last year.
According to data analysis by Deutsche Bank, Alibaba Cloud's computing volume is 10 times that of Tencent and 30 times that of Baidu. "This is a report from half a year ago. Judging from the results of the Double 11 promotion, the gap between BAT in cloud computing may be further widened. And this gap has already changed from the previous gap between Mount Everest and the second highest peak, Mount K2, The distance between Mount Everest and Changbai Mountain is widened." Zhihu netizens ridiculed.
However, compared with the performance of its peers last year, it is somewhat incomparable. In the latest news, Tencent Cloud said that the combined annual growth rate with WeChat Pay exceeded 200%, but did not announce specific revenue.
According to public information, if compared with Alibaba Cloud's previous performance, Double 11 is equivalent to 1/8 of the 1.493 billion in the third quarter, which is also equivalent to the quarterly revenue in the third quarter of 2014.
Such a high growth rate is related to the continuous price reduction in the cloud computing industry. After Alibaba Cloud announced a price cut of up to 50%, Tencent Cloud and other manufacturers quickly followed suit. Although none of the parties are currently profitable, the urge to expand the market is more important at the moment.