No flashy pages here, because I'm not a sale, you're not my customer, no packaging needed, there's just plain text and the power in the text.
No matter what company, no matter its size or wealth, the commercial value of all lies in effective data and information. Everyone is talking about big data, but if this data is dead, and sell you a 50T user data, do you think it is valuable? ? Big data can only generate value when it flows and self-updates, which is personalized recommendation to generate transaction information. The advantage of BAT is that each has a large amount of user value data, which is a bit abstract. From a technical point of view, Just a lot of user tags.
Baidu masters the thinking habits of users. When we are used to thinking about problems or solving problems, we will look for answers on Baidu. Your interest points are decomposed into small-grained keywords-tags. The two dimensions of tags: the latest and the hottest , the more you think about the question, the result converted by Baidu is the higher the popularity of the tag, your recent attention is converted into the latest, therefore, Baidu knows what you are thinking, why you worry every day, you can understand why Baidu What does the ad recommendation have to do with you?
The same is true of Tencent. Your social behavior is analyzed into various tags with small granularity. As long as you are using QQ, it knows from your chat data what you have recently followed and the things you want to pay attention to the most. After monitoring, it knows whether you are single and whether you are interested in any topic. It is also used for advertising. Baidu and Tencent have 90% of the map data. Through positioning, they know where you often hang out and your offline behavior tags data.
Ali is more familiar to everyone, but it is not interested in your behavior or thinking. It only covets your pockets. By analyzing your trading data, it knows better whether you are a "diaosi" or a "local tyrant", a "home" or a "prodigal". , when the product you are concerned about will be released, and its precise promotion even promotes your consumption behavior. Jack Ma has deeply locked everyone's pockets, and it will remain a kingdom of wealth in the future.
Based on the competitive relationship, the above three giants do not share the user tags they master with each other, let alone open them with other third parties. The accuracy of the recommended content determines whether you are harassing users or attracting users, and the quality of the user tag library determines the product. The quality of the user data, startups that do not have user data, can not hold users. However, developing this system is a high-cost investment. The reliable operation of distributed big data and computational analysis engines depends on the drive of expensive underlying software and hardware, as well as time and labor costs.
As an IT worker who has worked in the Internet for more than 10 years, I have personally experienced the failure of entrepreneurship. Although it ended in failure, it is still gratifying to embrace giants now, but the experience I have gained is here. Brother company on the road sharing data platform, I named it xcenter, it is a pure sharing platform, it has undergone 10 billion stress tests, you can connect your content service to push it to other tag users, you can also download it from Get the potential customers or favored products related to you above, you just need to tell it what you want or what you have to help the business company.
If you have a fishing gear sales store, you can synchronize your product, such as a snapshot message "Bawang fishing tackle and rod 50 yuan with free shipping", to xcenter. When Xcenter recommends your product to users, xcenter will notify you of the customer's Contact information, if your store has synchronized fishing bait in addition to fishing rods, it will more accurately recommend your fishing bait to customers. Although the business rules here may seem cumbersome, you don’t need to care.
For you, focus on being yourself.
The Xcenter program enters a step-by-step implementation today:
1. Official website introduction, as of 2016.04.30
2. APP development, entering the data docking stage
3. Data source crawling, recruiting entrepreneurial partners, crawling 58, Taobao, Tmall data