I want to use one sentence as the opening of this chapter, "Product Tao, very Tao!" These six words need to be understood slowly.
As a product person, in today's society, it is really hard to be good. He needs you to have many conditions. We all know that the most important one of these conditions is to find a thing that suits you, and then stick to it with your heart, and then Well, use time to prove the value of this thing, only if this thing has value, the product has value.
In today's society, it's easy to find something to do, but it's not easy to find a good thing. Can you invent one yourself? It's hard. Or do it with others, which is also very laborious. The whole bunch of things comes out, and you'll find it all very difficult in the end.
I have a problem, I often forget a person's name, even if I see it often, but some people will remember it for many years and will not forget it, I don't know if everyone is like me. Reading a book may be the same, remembering the content of the book, but can't remember the name of the book. I saw a passage the other day, and then I realized the mystery. "Sometimes, people sometimes judge from the surface rational thinking, and no one's own subconscious understands them better. People's subconscious little actions and unconscious choices are often their own understanding of the present. Faithful judgment of the value of things.", which roughly means that if you meet someone you like, some of your subconscious will put the other person in a very important position.
It is often seen that there are two or more products on the market that seem to be exactly the same in terms of functions, target users, and user pain points, but users’ choices tend to be one.
As a product person, I have always hoped to find the secret in the middle. In fact, the fundamental reason is this: "We do not have a product value point that can clearly convince users and convince the company." our products? Why do users like and cannot do without our products? Therefore, I don't know what the core of the product should be, and of course I don't know what the product should do.
So, what is the product?
I believe that many people can give such a definition: people transform things through their own abilities.
Similarly, here, as always, I also want to use my shortest language to explain the " product " thing.
With the question, we go back to the beginning of the story. What kind of product manager is a suitable product person?
First, we should understand what a product manager is.
Insert a personal subjective digression: I have always believed that to make a product is to be a person and be myself. A good product manager is itself a good product. Product managers experience their own value through their own products. Such people should be product people. Every product produced by such a person has been approved by himself. Through repeated " copying " test by oneself, at the same time, the product will definitely have the strong genetic color of this person.
Product managers, in fact, will have many directions due to different jobs, industries, and work content. Some have to be able to operate the market, some just develop anchor codes, and some just need to make customers happy. Although they are both in the name of product managers, they are executing different things in different projects. With the needs of the market, the company has pushed some products into roles that are not the boss but are more like the boss. The difference is just that there is no real power:
The above is the product manager growth flow chart I have compiled. If it is not correct, you will approve it ~ Of course, this is also true in the non-mobile software development industry.
For example, if I sell food, I may help customers to solve the problem of eating in different ways. If it is a man, I will give more and give more benefits, because the boy may have to eat enough, and if it is a woman Well, I may just have a lot of patterns, a small amount, a good taste, and a poor appearance. In fact: to help users do one thing. Only one piece! It is to help users better solve the problem of eating. Wouldn't he try this way?
Just like Ali, it only helps users solve business transactions. Whether it is Taobao, Tmall, or Alipay, I only satisfy your buying and selling behavior. Help your transactions (users are merchants and merchants, merchants and individuals, individuals and individuals) in this matter.
WeChat, I only give users better private friendship behavior. All the circles of friends and game scores are just around this one thing, so that more behaviors resonate among friends.
The same goes for the good tool DeviceOne . It only helps users to solve one thing that is native to cross-platform on the mobile terminal. better solution. At the same time of solving, to find more other behaviors of users around this matter.
You say, isn't that so?
本次，我也是从自己的理解下，给工具型产品人正正名。并不是只做小工具的产品经理才是工具型产品，其实，那是误解。本人不是业务型，故在这块可能说得不多。还请谅解，多多包涵。如有什么说得不清楚的，欢迎留言沟通。谢谢大家。