He Caitou-Talk about Tencent's values with Tencent News

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from He Caitou He Caitou-Talking about Tencent Values ​​with Tencent News Brother
Yesterday I published the article "Talking about Tencent Values ​​with Tencent News Brother", and I saw many messages from Goose Factory students in the background, and many people expressed their opinions. degree of anger. I also heard that someone in the KM system of the intranet specially posted about this matter, and the votes showed that most of them were against me. I'm not surprised by this. No matter where in the world, it is a characteristic of any organizational structure to be united to the outside world. Otherwise, if the internal cohesion is lost, the crowd is just the plural form of people.

It is said that the party in the article is also your current colleague, and the news brother responded in his circle of friends. I do not agree with my point of view in the article, and I retorted that I belonged to the "people in that circle" who first got the news of opening a WeChat public account. It is also a privilege to be able to know one step ahead of others. This makes me have a feeling:

News brother has three mahjong tiles in his hand, all of which are "stupid". Then he touched the fourth stupid card, shouted "Bang!", and then touched one from the head, and it turned out to be a "stupid"---this is called stupidity.

Since there are so many people on KM who are so stupid that they are so stupid that they bloom on the bar and make thousands, then, as a former employee of the goose factory, I would like to ask all the current employees of the goose factory a few questions:

---Why am I "the person in that circle" , and the news brother is not?

Does the goose factory have regulations that do not allow people to know other business departments? Did Goose Factory block the leaders of other business departments from sending messages online on RTX? Or did the goose factory issue a personal restraining order, which is not allowed to contact the people of Guangyan and now WXG? Have a cup of coffee together during a tea break in a meeting, or just smoke a cigarette?

Because you don't dare. Why not? Because you have nothing to say to them. Why don't you say anything? Because you don't know what they're doing, there's nothing to talk about. Why don't you know what they are doing? Because you are just looking down at your one-acre and three-point land, clocking in to work and getting paid, you have positioned yourself to come to the goose factory to earn money to support your family. And you never thought about a question:

Goose Factory has the top developers and product managers of the Chinese Internet. If you leave this environment, you may never meet them in your life, let alone communicate with them. And if you can get acquainted with them, even if you chat casually, and listen to their views on products and the Internet, you may benefit for a lifetime.

However, even if you have the opportunity to stand in front of them, or even hear them chatting with each other, you can't get in because you never thought about their concerns. Whether it's technology, or products, or just the latest developments on the Internet. You are a person who exchanges labor for money. You don't care about the Internet or Tencent. You only care about your bank account.

In fact, you just can't get into the civil service sequence, and you can't get into state-owned enterprises. Therefore, you choose Tencent because of Tencent's high income and stable work, not because you love the Internet. You treat Tencent as a state-owned enterprise within a private company, so you only care about your KPIs, not where the Internet is going, or Tencent's future. You're only staring at your bowl, so you can't see anything.

Oh? Many people are dissatisfied with seeing this, right? Then I ask you the second question:

---Why did I write "The Zhang Xiaolong I Know" instead of Tencent News Channel or Technology Channel?

With a product line of more than 1,700 products (as of when I left Tencent), Tencent is a leading company in China's Internet industry. Tencent itself, and Tencent's own product line alone, is already a bonanza for Internet news. So, after so many years, why haven't I seen a few special articles from Tencent's own media department, and wrote a few deeply rooted articles to let the world know about a certain department, product or individual of Tencent? Let people know Tencent's values ​​and corporate culture, and let people have admiration and respect for Tencent? Understand what Tencent does and its close relationship with people's daily life?

Because you are not interested at all. Why are you not interested?

1. Because you are afraid of learning. If you want to understand the business, you must understand the technology and understand the product. With this kind of reserve, you have a conversational basis for chatting with developers and product managers. You can't learn database structure, you can't learn C++, you can't learn Python, you can learn HTML. You can't learn technology, you can download all the popular software and play. What have you done? Check in, go to work, reply to emails, chat about RTX, pretend to work overtime, insist on grinding your butt, exchange your attitude for performance, and then get a B or higher assessment, and you will pass another half a year.

2. Because you don't respect the technology at all, and you don't respect the product. Engineer culture and product manager culture are the two pillars of Tencent's internal corporate culture. Tencent has been able to step by step from the dilapidated building where heavy trucks go in and out. The reason is that it has adhered to these two major cultures, and the talents in the T and P families are born in large numbers, and they are like a galaxy. All the students of the Goose Factory who are not from the TP two ethnic groups, in essence, these two ethnic groups feed you. When and how much respect have you given to you? Respect is not about licking and kneeling, but about how much effort you have spent to understand what they are doing, how they are doing it, what they were thinking at the time, their difficulties, and their suffering?

Most of the time, classmates of T and P families do not need PR or news exposure. For these introverted and stubborn people, those things are too far away. They just need someone to sit down and listen to what they're doing and pay attention to what's on their hands, what's on their minds. As long as you are willing to listen, even if you can't do anything, others will accept it. Willing to share their latest products, the latest technology, just for the simplest idea of ​​science and engineering students: I can make something and make you happy.

Come on, those of you who were just dissatisfied, list how many of your friends are from the T family and the P family? How many are above T3 and P3? Then I will ask the third question:

---I know the news of the official account before the news brother. Is this my own shamelessness, or is it his failure as a news person?

News brother thinks that I will enter the WeChat public account first, because I am a "people in that circle", so it is also a privilege to be close to the water tower. Well, when WeChat launched its official account, I signed up like everyone else after the product was released. At that time, WeChat's every move was already the headlines in the industry. Why don't you know about the news brother who is a media person? Are you not registered?

Moreover, there was a long period of time in between, from the earliest registration to send three messages to the fact that the registered official account was downgraded to one due to the explosive growth. Where are you, news brother? Your own company, your own company's products, your own company's star products, the industry headline news of your own company's star products, you didn't register and use it the first time, you should blame me for being an "insider"? What did I just say?

Because you are not interested at all. Why are you not interested? 1. Because you are afraid of learning. 2. Because you don't respect technology, and you don't respect products.

This is a common problem for all media people in China. Most of the media people are late on the WeChat official account, and then write an article complaining that the "WeChat bonus" has passed. Yes, that's why there is a saying: You deserve to live. Wherever there is liveliness, it is natural that even the shit can't catch up with a hot bite.

In the first three months of WeChat’s launch, Zhihu was one-sided and looked down on it. I used it every day to give feedback; WeChat launched Moments, and not many people used it for half a year. See how many percent of people have rainbow circles behind their names; the WeChat official account has just opened, I don’t know what the future will be like, and I don’t know if there is any possibility of making a profit, so I went up and opened an account to write.

Because I believe in technicians, I believe in product people, I have paid attention to their efforts, I respect their efforts, and I am willing to bet with them, no matter what it is, play, write, and write. So, I am an insider everywhere. And some people are always destined to be outsiders.

Engineering technicians and product managers are also human and emotional. How do you treat them, do you respect them, they are not stone and wood, they can feel it! Is it difficult to understand this? Even within the same company, people always like to give a helping hand rather than the icing on the cake. When trudging through the heavy snow, lighting a candle and others will be grateful for a long time; when there are so many tongues licking buttocks, who the hell will remember which tongue is the softest?

It's that simple, isn't it? see it? It was my fault that I registered and opened the official account, this is the fifth "stupid"!

Well, I called everyone in, I complained so much, and I would like to say a few sincere suggestions. It is considered that before everyone breaks the robe and righteousness, I will fulfill the last obligation of my former colleagues:

If you regard Tencent as your career plan, and plan to stay for a long time, and rely on Tencent's income to support your family and buy a car, then:

1. Trouble is to think about one thing on the first day of entering Tencent: What is Tencent's core business, what is Tencent's core department, and what is Tencent's core strategy. In everything you do, you should work towards getting into the core business, the core department. If you are in the fringe department of Tencent's fringe business, it is best to consider getting laid off at any time. Because e-commerce and search can be abandoned, not to mention your small business?

2. How do you see the value of your own department? The value of your own work? Please look through Tencent's annual financial report to see how much your department's contribution is, and then count the number of employees in the department yourself to see how much the average contribution to each head is. You just do the calculation: the cost spent on each employee, not counting the salary, is 30,000 per year. Do you earn 30,000 per year in your department?

3. If there is nothing to do, read the news of your company, and take a small notebook to calculate the changes in Tencent's investment and expenditure in the past 5 years. Let's see if Tencent is gradually transforming into an entertainment + investment-based Internet company? So, under this framework, can your business bring in traffic or cash? If it doesn't work, Goose Factory can buy a company that does a better business than yours and completely divest you. The goose factory will run faster and lighter, and it will become a burden on the goose factory if you don't pay attention. The goose factory will not need a burden in the future, and it will become lighter and lighter. To put it at an extreme point, if you can take the early equity of Google and Facebook in the future by investing now, and only 500 people will be left after all the companies are opened in the future, everyone will make more money than they are now.

4. As an employee, you will always die before the goose factory.
This sentence is very simple. All those who are recruited into the goose factory need you when they enter. However, since the goose factory is still growing in double digits today, far faster than your personal workplace development, it will soon become that you need a goose factory. When you need a goose factory, all the energy in you, the creativity in you, and all the restlessness in you will all disappear. And when you lose these things, it's not too long before you leave the goose factory.

And the worst part of the goose factory is here: the goose factory respects the culture of good people. In other words, you have been dead for a long time, but Goose Factory will generously keep you in office. When you are really embarrassed to leave, you will find that when you return to Jianghu, you will probably only be able to go to the street, because the original treatment and salary of the goose factory make you unable to find a company that offers the same price. At the same time, your career of beating your ass and pretending to work overtime has ruined your drive and wasted too much personal time for nothing.

Last year, with Tencent's resume, I could find a job with three levels in a row. Now what?

For those Goose Factory students who like Tencent and are doing it happily, I want to say to you:

please cherish Tencent's values. This sounds funny, what can a few lines of paper do? No, things are not what you think they are. Do you know everyone at Tencent? Have you done every kind of business in Tencent? Have you been to every branch of Tencent? No, you haven't actually seen or experienced it, so how can you be sure of the existence of Tencent? Tencent's thousands of businesses and tens of thousands of employees rely on common imagination to form an imaginary community of goose factories.

You don't need to know every goose factory worker, you don't need to have participated in all the business of the goose factory, you don't need to go to every rudder of the goose factory, each goose factory worker will identify with each other, not because of your cultural shirt and badges, but shared values. No matter which goose factory employee you approach or cooperate with, based on the common values, you will have the same expectations for them, and they will respond to your expectations with practical actions. Therefore, Tencent is a whole and will not be fragmented.

This is why I emphasized values ​​in "Talking about Tencent Values ​​with Tencent News Brother".

You can do it because you do it for your own sake, because you have power, and because you have money. This is the value of slaves. The purpose of holding this view is to gain privileges, to gain money, and to gain the possibility of fraud. People who say this do not really oppose privilege, corruption, and corruption, because the philosophy of slaves is that they can one day do whatever they want with their masters.

And you are still here, it shows that you believe in Tencent's values, and that there is such a group of people who do the same thing as you. Then I sincerely bless you. In addition to the values ​​of integrity, entry, cooperation, and innovation, I hope you can continue to adhere to the culture of engineers and product managers, because this is the foundation of Tencent's survival, and it is also the reason why users need Tencent instead of switching. Root cause for other services.

Finally, I have a secret to share with you:

no matter what means you use, you must find a way to get to the top of Tengda once. There is a huge garden square surrounded by huge steel columns, with a bird's-eye view of Shenzhen through floor-to-ceiling windows. Moreover, there is also a place where you can sit and smoke a cigarette and be in a daze. I promise it will be a very strange experience: you are standing behind the huge QQ logo, and the wind is blowing at you from all over Shenzhen.