ao crm erp

What is OA?
OA is the abbreviation of Office Automation. Originally, OA covers a very wide range. Basically, all systems related to office can be called OA, but now most companies define OA system as the collaborative communication within the enterprise. The system generally provides functions such as process approval (leave reimbursement, etc.), instant communication, document management, internal forum, task management, meeting management, address book, questionnaire survey, etc.

What is CRM?
CRM is the abbreviation of English Customer Relationship Management (Customer Relationship Management). Simply put, it is used to manage customers. Generally speaking, a CRM customer management system consists of five main functional modules: customer information management, sales process automation (SFA), marketing automation (MA), customer service and support (CSS) management, and customer analysis (CA) system. In layman's terms, a CRM system, especially a mobile CRM system, can help you and your colleagues easily record customer information, track and analyze new and old customers, and tap potential customers.

What is ERP?
ERP is the abbreviation of Enterprise Resource Planning (Enterprise Resource Planning). Literally, the management of resources and planning of each enterprise can be counted in the scope of ERP, such as employees, production, manufacturing, finance, sales, procurement, warehousing , distribution, quality, etc., as long as the software used for enterprise management belongs to the category of ERP. Due to the emergence of more and more subdivision systems, in order to distinguish, people in the industry generally define the management system with more comprehensive functions (often including a series from raw materials to production to warehousing to sales) as an ERP system. , and one of the subdivided functions of the system in principle belongs to ERP, but is generally not called ERP.

What is the difference between OA, CRM, ERP?
The difference between the three is easy to understand. In fact, OA is more focused on collaborative communication within the enterprise, CRM is more focused on sales management, and ERP is more focused on the systematic management of business processes within the enterprise to achieve internal Information Sharing.

What is the connection between OA, CRM and ERP?
CRM, ERP and OA have a mutually supportive relationship:
(1) The approval of ERP, CRM and other business units can use the OA workflow, the OA collaborative office form uses the ERP standard data management model, and is equipped with standardized BI data analysis tools , low-cost production of specific data displays, etc.
(2) ERP production system provides rich data for data warehouse in CRM.
(3) The analysis results of CRM and the forecast of market development provide decision-making data to the ERP system.
(4) CRM improves the competitiveness and profits of enterprises from the perspective of improving customer relations, while ERP improves the competitiveness and profits of enterprises from the perspective of optimizing the production process of enterprises.
...etc.

Today , management software such as OA, CRM, and ERP has been popularized in enterprises, but with the increase of systems, informatization has begun to enter a weak state. Enterprises urgently need to integrate OA, CRM, ERP, and HR to achieve seamless interconnection of information, and realize the large-scale collaborative management of communication, collaboration and integration in enterprise management into an integrated platform.