The enterprise management systems we often mention include CRM system and ERP management system , so what is the difference between the two?
First, the purpose.
The main purpose of the CRM customer relationship management system is to establish, develop and maintain customer relationships. The main business purpose of ERP system is to improve the productivity of the whole business in the future.
Two, key points.
The CRM customer relationship management system mainly focuses on the market and customers. The ERP system mainly focuses on the internal resource planning of the enterprise
. Third, the management method.
The CRM customer relationship management system mainly emphasizes the management of the sales process, paying attention to unsold customers and grasping the current project progress in real time. The sales management of the ERP system focuses on the management of sales results and the number of orders.
CRM system
Fourth, customer information management.
The CRM customer information management system not only manages the basic information of customers, but also has a 360-degree view of customers such as background information, family information, and consumption conditions. The ERP system simply records customer contact information.
To sum up, it can be seen that the enterprise CRM customer relationship management system and the ERP management system are different in terms of focus and actual problems to be solved, but the two are closely connected. The CRM system focuses on customer management and is mainly for "outside", while the ERP system is mainly for the planning management of internal resources of the enterprise, mainly for "inside". Its ultimate goal is to make enterprise management more efficient, intelligent and convenient, and it is a vital system tool for modern enterprise management.