CRM
Full name of Customer Relationship Management, the Chinese meaning of customer relationship management.
Why CRM?
Since we entered into the era of excess capacity, the transition from a seller's to a buyer's market, in order to sell products, companies must be from product-centric to customer-centric, to understand our target customers.
What is CRM?
CRM is a business strategy and its valuable customer relationship selection and management. Its role is not just enterprise management and customer relations, but also the use of customer information to the management of enterprises.
CRM is due to the needs of different groups of companies to determine their capabilities, enterprise important issue for goods, performance and solutions.
There is a simple demand (probably only save customer information), complex (analysis of customer behavior, etc.), even beyond the scope of CRM has to be expressed, and this is what we did see some CRM should not do live, some CRM I did not do should be doing live.
CRM software features
1, there is customer view (out various information to customer-centric) and customer analysis module (not a simple Count).
2, a complete sales process management, sales staff can make full use of corporate resources, and to advance the sales process through collaboration.
3, the sales team KPI based on the value of the indicator.
4, sales results can analyze various dimensions.
5, can provide the necessary sales force automation information to help.
6, there are automated processes, compatible with all administrative processes within the enterprise, and is also compatible with business-related processes.
7, the data is treated as property companies, issued various reports to help companies enhance the value of their data.
8, a rich set of parameters and scalability, compatible with the company's business changes, through the deployment was still able to meet the company's operational needs.
Source: https://www.zhihu.com/question/46538512/answer/102573300
ERP
Full name Enterprise Resource Plannin, Chinese means enterprise resource planning.
What is ERP?
ERP is an integrated enterprise management concepts, business processes, basic data, human resources, computer hardware and software in the integrated enterprise resource management systems.
In business, general management mainly includes three aspects: production control (planning, manufacturing), logistics management (distribution, procurement, inventory management) and financial management (accounting, financial management). These three system itself is integrated body, they have the appropriate interfaces between each other, can well together to manage the enterprise.
In addition, as the business of Human Resources Management (recruitment management, payroll, travel accounts) importance of strengthening, there have been more and more ERP vendors will be included in the management of human resources is an important component of the ERP system.
Source: https://wiki.mbalib.com/wiki/ERP
After words
The earliest CRM is a small module contained in the ERP, and later with the increase in net sales of enterprises, and a focus on customers, the CRM independent sold separately, discovered this market is far larger than expected and more, to form a breakdown of the industry, and this industry is very large cake.
Now there is a certain range of ERP and CRM services overlap, it may be that some productive enterprise development process, after the beginning of the ERP, later found missing piece of customer management, customer management capabilities will continue to increase, some companies started as sales on CRM, later found still need to manage inventory, supply chain, supply chain management was required to add, so increases the CRM ERP functional modules.
Source: https://www.zhihu.com/question/327399334/answer/705003260