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Beginning in March this year , Facebook experienced a serious data breach and a crisis of public trust. The root cause of the disease was Facebook 's information monopoly .
People have long been afraid of big companies like Facebook and Google , but this fear was originally vague - people only knew that 2 billion identity data were in the hands of one company, but they never thought that someday there will be some future problems in the market. Confirmed sources say that " social media such as Facebook may have guided people's voting behavior during elections".
Facebook leaks Zuckerberg in privacy turmoil
Here, there is no need for us to discuss whether this unconfirmed news is true, because it is too influential and a fait accompli, and I cannot confirm it. But what we can clearly know is that centralized giants such as Facebook and Google do have the ability to do this, even if they may not have done it. The ability of a centralized company to have such capabilities is already terrifying in itself.
The terror escalated in March 2018 , when Cambridge Analytics , a British data marketing firm, was accused of stealing massive amounts of user data through Facebook 's data interface, which it used exclusively for advertising and content distribution "with the purpose of supporting Trump's election."
In view of the information monopoly phenomenon of centralized giant companies, in theory, decentralized blockchain technology is the best solution among the known technologies.
Centralized information giants were born in the Internet era, and a difficult problem that today's ambitious entrepreneurs can't figure out is how to defeat information giants such as Google and Facebook . Around 2015 , people once pinned their hopes on AI , but AI relies on a large amount of data input, and the companies with the most data are giants such as Google and Facebook . Facts have proved that AI can not achieve the purpose of helping entrepreneurs beat the existing information giants. So, can blockchain work?
In 2017 , a blockchain project called " Brave " browser appeared and issued the token The Basic Attention Token . Brave was built by Javascript founder Brendan Eich and others. In their design, third-party ad tracking is blocked through a browser called " Brave ", and at the same time, a distributed system is introduced to help advertisers deliver ads more accurately, while protecting user privacy. , allowing users to actually benefit from their click behavior.
Brendan Eich , founder of Javascript
In 2018 , the advertising industry has become a popular application area targeted by blockchain technology. The " Brave " project based on blockchain technology shows entrepreneurs a new attitude to be a new information platform in the form of blockchain technology + token economic incentives. If a new platform wants to compete with the existing giants for traffic, it can only provide an effective stimulus plan, so that end users can get real money from the click behavior, and it will not harm the interests of advertisers. There is no doubt that this can achieve a win-win situation for the three parties. plan.
Many blockchain technology supporters believe that the distributed characteristics of blockchain technology can bring the era back to the original form of a decentralized and open Internet. It may not be guaranteed that there is absolutely no risk of data leakage, but at least it can solve the crisis of trust to a certain extent.
Remarks: The projects involved in this article are only required for the structure of the article and do not constitute any investment advice.
Wonderful review of the past
" 2017 Blockchain Industry Annual Special Report "
" Blockchain Industry Compliance Development Analysis Report "
" Blockchain: The Engine of the Era of Value Interconnection "
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