Ledger, a leading provider of cryptocurrency hardware wallets, is making waves in the virtual world by expanding its educational programs by entering The Sandbox and creating a gamified experience. By building their brand in this exciting new space, Ledger is reaching a wider audience and engaging with people in interesting ways. This is just the beginning.
So how did Ledger create an experience that players spend an average of 50 minutes on?
As part of The Sandbox Alpha Season 3 (September-December 2022), Ledger expanded its overall marketing education program by leveraging an interactive gamification experience to reach The Sandbox community.
“The Sandbox is an engagement layer. It’s up to the brand to decide what experience you want your user base to engage with. From there, you can start building all kinds of immersive content that you couldn’t put into a video or article or any other communication available form," said Mohsen El-Sayed, Director of Community and Education at Ledger.
In the case of Ledger, they invite users to play and learn in a series of adventures about cryptocurrency and NFT security, and fight hackers and scammers. After completing all 20 quests, players will be rewarded with a black chest NFT, and top ranked players will be rewarded with a golden armor NFT.
Mohsen continued: “In traditional Web2 educational content, you don’t necessarily have an incentive to absorb concepts. Once you incorporate digital assets into it, you’re rewarded with NFTs as proof of knowledge, a social identifier within the community.”
Mohsen also highlighted the fact that:
"During the 8 weeks the experience was open, players actively completed a total of 4.6 million tasks. For us, this is more valuable than the 4.6 million passive views on YouTube or TikTok."
“For this to happen, storytelling and gaming are key to success because people come to The Sandbox to have fun,” explains Max Vedel, creator of the Ledger experience and co-founder of Swipe Back. What creates this environment are key characters, game elements that help players recall information more easily, such as enemies, Easter eggs, unique NPC interactions..."
But it's not just about education...
Ledger is starting to add its experience to its long journey of 110,000+ unique users.
By providing an earn-as-play mechanism, Ledger has created an Ownership Relationship Management (ORM) that allows them to nurture their community for future activations, enabling NFT rewards to increase utility both inside and outside of The Sandbox.
Ariel Wengroff — VP of Communications at Ledger explained the opportunities web3 presents for marketers:
“Distribution today is very difficult. If you’re a brand and you want to reach your customer, your customer is either a retailer or a duopoly of Google and Meta that you pay for, and you never know where they’re going. "
"The Sandbox is an incredible new distribution tool because at the end of the day, the engagement you guys create in The Sandbox, you know exactly what it is."
Mohsen continued: “What’s interesting is that you’ve now tokenized your community engagement by rewarding players with NFTs for going through the community experience for the first time. This newly created community of players will go through a second The Sandbox experience in the future. And the broader Ledger ecosystem gets rewarded. That’s really key when you start looking at how you do community building and how you leverage the metaverse to make it more immersive and entertaining.”
Ledger leverages The Sandbox to build their brand within the web3 subculture while nurturing their community long-term through NFT utility.
Stay tuned to learn more about the next chapter of the Ledger Blockchain School experience.
