Topic requirements
Please identify all stakeholders of this team project, publish the research results on the team blog, and
ask all team members to determine the outline of the demand survey for the target users, and conduct demand research. You can take various methods that you think are feasible, and analyze the research process. Publish the results to the team blog
Please determine the functions of the project and prioritize each function
Please complete the project feasibility analysis according to the provided "Feasibility Analysis Report Template", please publish the report in the "Graphite Document" , the specific operation method is Baidu, and the document link is posted to the blog. For the specific method, please refer to this document
Team project stakeholders
- User: is the person who directly uses the software system. The user's demand for the product determines the specific function of the APP, and the user experience directly affects the promotion and popularization of the APP product.
- Software team: The technical ability of the team's technical staff directly determines the functional improvement of the product and the satisfaction of the customer's hands-on experience.
- Regulatory agency: Since this project is only a one-time operation, it does not involve monetary interests and other aspects, and the team is responsible for the regulatory side.
- Competitors of similar products: If the product is successfully released, similar products will have a threatening effect on it. Only by comparison can the advantages and disadvantages of the product be reflected. Constantly compare and keep innovating.
Market demand research
Research method: Our team members have adopted the method of questionnaire survey to conduct market demand research. We conducted a questionnaire survey through publicity methods such as forwarding and mass posting. A total of 280 valid questionnaires were collected. The following is the address of the questionnaire: Questionnaire
The questionnaire has a total of 13 questions.
Questionnaire survey results and analysis
1. According to the results of the questionnaire, the proportion of males and females participating in this survey is relatively equal.
2. The survey shows that most of the potential users are students, and a small part are working people. Therefore, when we design the APP, we can arrange, optimize and update it according to the preferences of students to a certain extent. The main structure of the APP will also be based on the content that is close to the life of students, and will be extended to the direction of working users.
3. Regarding the age survey, the age of potential users is mainly concentrated in the 18-25 age group, but through the survey, we also found that there are still a small number of underage users among potential users, which will make us pay more attention to the application in the APP. The content should be screened, and when users post comments or opinions, the background should be reviewed to avoid adverse effects on minors.
4. The survey shows that the vast majority of people have preferences for watching dramas, reading books and playing games. Since then, it has been proved that this APP is aimed at the vast majority of people, and the basic number of users of this APP has been fundamentally affirmed.
5, 6. This APP follows the principle of sharing Amway as the main and independent viewing as the supplement. The demand rate of 77.14% and the demand rate of 81.79% for (by) Amway in the question of whether or not the drama shortage further determines the necessity of implementing this principle. It shows that the existing design concept of this APP can solve the needs of most potential user groups.
7, 8. We set up the Amway function not only to facilitate users who need to recommend, but also to provide a platform for those who have seen good-looking movies, books and fun games in their lives and want to share them with others. The survey results show that 78.93% of the potential user groups need such a platform so that they can share their favorite videos with others with their own feelings, while 90.32% of the potential user groups say that they are to some extent You can accept the Amway of others, and you can achieve the effect of sharing and mutual assistance.
9. This question is mainly oriented to another main function in the APP-recording the basic information of the movies, books and games the user has watched, as well as the precise time of viewing and experience in time. Surveys have shown that 91.79% of potential user groups have the problem of wanting to review a certain movie, drama or game but cannot remember the content or name. This is a very large user demand and further affirms the necessity of establishing this function.
10. The results show that 91.07% of potential user groups hope to make friends with the same preferences. During the user's use of the APP, by analyzing the user's sharing and the data information in the My Favorites function, the system will automatically filter out the shared content of other users that the user likes and display it on the user's homepage. The user is interested in the content, the user can communicate with the sharing user through the function of following or adding friends, so as to achieve the social function and solve this user demand.
11, 12. From the first few questions, we can see that the user demand for this type of APP in the market is quite large. By investigating the vast majority of potential users that such software will be helpful to them, and more than half of potential users have not heard of such software, it not only proves that there is considerable demand and necessity for the release of this APP, Moreover, there is no other APP in the market today that can form a strong competitive situation with this APP. The above two points will greatly benefit the release of this APP and provide a solid guarantee for the number of users after the release.
Q13: Do you have any expected functions for this kind of software? (fill in the blank)
Here are some answers
| hope function |
|---|
| Recommendations based on interests |
| You can record every movie/book you watch |
| More categories than full search function |
| You can edit the wonderful moments of your own videos, make cards, share them, etc. |
Project functions and prioritization
- Function Overview
The main function of our APP is to record the basic information of the movies the user has watched in a timely manner, and the user can also recommend the movies or games they want to recommend through the sharing function. At the same time, another user group, that is, the people who need Amway, can see many excellent movies or games recommended by others on the homepage for users to understand.
Record: Users can record the date of the movie they watched, as well as basic information such as the movie's release time, brief content and movie evaluation.
Sharing: Users recommend their favorite movies, TV series, games, books, etc. to other users through the sharing function. Feature priority
Function priority Record high share high register middle login middle Personal information Low focus on Low