There is no doubt that an era of full cloudification has arrived. If counting from 2015, cloud computing has been included in the government work report for the fourth consecutive year. New technologies, new formats, and new models, including cloud computing, big data, and the Internet of Things, have been reshaping China in the past few years. Traditional industries have played a huge role and will continue to serve as a new driving force for upgrading traditional industries in the future.
It is worth mentioning that this is also the fourth year that Microsoft Intelligent Cloud has been commercialized in China. As the first international public cloud to be commercialized in China, Microsoft Intelligent Cloud has achieved triple-digit performance for four consecutive years since it was officially launched in China. increase. At present, there are more than 110,000 enterprise users of Microsoft's intelligent cloud services operating in China, and more than 1,400 cloud partners specializing in different industries and fields.
It can be said that the reason why Microsoft Intelligent Cloud has achieved such good results in the fourth anniversary of its entry into China is undoubtedly the confirmation of its continuous exploration and innovation on the road to comprehensive cloudification, and it is also the best embodiment of its continuous evolution with the times. So, what is Microsoft Smart Cloud doing right behind this?
In my opinion, it can be summed up in three key words, that is: technology-based, model innovation and empowering China.
The "Four Labels" on Microsoft's Smart Cloud
As a world-class technology giant, there is no secret behind Microsoft's success. Technology-driven has always been the foundation of Microsoft's life. The huge investment in R&D and long-term technology accumulation every year have made it a leader in every field it has set foot in. .
Vice President, Marketing and Operations, Greater China, Microsoft
General Manager Kang Rong
Since the fourth anniversary of Microsoft Intelligent Cloud's entry into China, four very distinct "technical labels" have also been formed in China, namely intelligent cloud, trusted cloud, open cloud, and hybrid cloud. Specifically:
First of all, from the perspective of intelligent cloud, Microsoft Greater China has become the largest market for Microsoft Cognitive Services outside the United States. Nearly 1,000 enterprise users have adopted Microsoft's AI core services, far higher than the second and third places. market. In the field of artificial intelligence applications, Cognitive Services, HDInsight, and CosmosDB running on Azure have become the most popular artificial intelligence core applications.
At present, the landing scenarios of Microsoft artificial intelligence services in China include intelligent customer service, customer identification, sales forecast, voice recording, unmanned supermarkets, quality inspection, content identification and other fields. Clearly, Microsoft Smart Cloud is constantly transforming advanced artificial intelligence technologies into tools, platforms and services within everyone's reach.
其次，从可信云角度看，在全球范围内，Microsoft Azure获得了超过70项与安全、合规、隐私相关的法律认证和要求；由世纪互联运营的Microsoft Azure通过了中国的“可信云”认证和等级保护三级测评，并于2017年8月取得了“互联网资源协作服务（IRCS）”经营许可证。
此外，微软智能云还是全球唯一拥有中立数据平台的公有云服务，也是全球第一个拥有知识产权保护计划的公有云平台，通过在安全性、隐私保护、合规性和透明度上引领行业要求，微软智能云不仅打消了众多传统客户上云的顾虑，更增强了他们选择微软的信心。
再次，从开放云角度看，目前，在中国运行的Azure上，有超过60%的虚拟机运行开源应用，微软在开源技术上投入了超过6000名工程师，发布了超过3000个开源项目，并有9700个开源组件被使用。Azure在应用程序、开发运维、平台框架、数据库及中间件、容器和编排服务，以及基础设施等各个层次上全面支持开源。
可以说，过去四年来，微软智能云不仅全面拥抱开源技术，更为中国开发者创造了理想的开发工具和开发环境，始终以开源和开放助力中国持续创新。
最后，从混合云的角度看，微软智能云是目前唯一能同时支持在公有云、私有云和数据中心上运行的云服务商。独特的混合云解决方案，让微软和合作伙伴的客户能充分利用现有的硬件基础设施，从而以最大的灵活性实现企业的云进程。
不仅如此，微软Azure Stack混合云解决方案还将于今年4月在中国正式商用。 届时，Azure Stack将与联想和DellEMC合作在中国正式商用，并为客户提供基于硬件集成系统和由世纪互联运营的微软智能云服务的混合云解决方案。
由此可见，正是在智能、可信、开放、混合云四个层面的不断探索和创新，让微软智能云入华四年来获得了众多客户和合作伙伴的认可和信任，同时更引领了公有云市场的发展方向。由此，也让微软智能云在中国实现了从无到有，从小到大的蜕变历程。
首创国际公有云在华商用典范
Objectively speaking, before entering the Chinese market, in front of Microsoft Intelligent Cloud, there is no template that can be copied. Like Microsoft's success in many fields, the road to landing Microsoft Intelligent Cloud in China can only rely on itself. walk out.
From this perspective, Microsoft Intelligent Cloud can take root in China in just four years, and there is another key point that cannot be ignored, that is, the bold innovation in the landing model. The cooperation model created by Microsoft and 21Vianet has now been recognized as a successful model for the legal and compliant operation of international public cloud services in China.
In fact, we can also understand the results of cooperation between the two parties from a set of data: since its establishment in 2013, 21Vianet’s cloud operation and maintenance team has grown from a few dozen people to one of the largest professional cloud operation and maintenance teams in China. Among them, middle and senior engineers account for more than 50%. At the same time, with more than 98% customer satisfaction, 21Vianet's professional operation and maintenance has also been recognized by all parties in the industry.
Up to now, Microsoft Azure and Office 365 operated by 21Vianet Blue Cloud have obtained a total of 10 trusted cloud certifications; and in order to comply with China's latest regulatory requirements for cloud services, in August 2017, 21Vianet obtained the Internet resource collaboration service The license ensures the compliance of Microsoft Azure and Office 365 operated by 21Vianet in China.
As Kang Rong, Vice President and General Manager of Marketing and Operations of Microsoft Greater China, said: "The cooperation between the two parties is stable and lasting. After four years of running-in, it is getting smoother and better."
In view of this, on March 13 this year, Microsoft and 21Vianet also officially announced that they will further deepen the cooperative relationship and jointly provide international quality public cloud services for Chinese customers. In this regard, Kang Rong said that the expanded Microsoft Smart Cloud Azure will better meet the needs of Chinese users and provide richer functional services and operation and maintenance guarantees. At the same time, it will also deploy and operate cloud services in China for global Azure users. Provide smoother migration services.
Looking back, the "one-to-one" cooperation model created by Microsoft and 21Vianet has brought three enlightenments to the landing of international public cloud in China:
First, Microsoft's continuous investment and understanding of the Chinese market for many years has made Microsoft a multinational enterprise that understands Chinese users, understands China's national conditions, and understands the Chinese market better. Therefore, Microsoft found a suitable local partner for 21Vianet in the cooperation model, and completed the rapid landing in China through effective methods.
Second, as the so-called cooperation brings both benefits, Microsoft and 21Vianet have been working together in the past four years to realize the transition from mutual trust to mutual benefit. In addition, the two parties have also localized many operational aspects, not only pricing in local currency, but also using a term familiar to Chinese in detailed product descriptions, which is "grounding gas".
Third, in the process of cooperation, Microsoft not only continued to export the latest technologies and products, but also helped 21Vianet to cultivate talents and strengthen its operation and maintenance service capabilities, thus completing the construction of core competitiveness and achieving common growth and development. . Therefore, the innovation of the cooperation model between the two parties is more valuable in its pattern and vision.
Always adhere to the original intention of empowering China
According to Ke Ruijie, Senior Vice President of Microsoft Corporation and Chairman and CEO of Microsoft Greater China: "Digital transformation has brought huge development opportunities to China and the world. Facing the opportunities for development and innovation in the global market, we hope to further leverage Azure The unique advantages of global coverage, as well as the technical characteristics of intelligent cloud, trusted cloud, open cloud and hybrid cloud, help more customers win global opportunities."
Looking forward to the future, Microsoft Intelligent Cloud will continue to increase investment in the Chinese market in three dimensions, and create the "China Cloud" that Chinese customers need, which can be summed up as: technology empowerment, enterprise empowerment and ecological empowerment.
Mai Chaojun, General Manager of Microsoft Asia Pacific R&D Group and Microsoft China Cloud Computing and Enterprise Division
First, technology empowerment. According to Mai Chaojun, general manager of Microsoft Asia Pacific R&D Group and Microsoft China Cloud Computing and Enterprise Division, Microsoft Intelligent Cloud will increase investment in three aspects: expanding scale, strengthening functions and professional support.
For example, in terms of scale expansion, Microsoft and 21Vianet have successfully tripled the scale of cloud computing in China, and added two Azure regions and two data centers in North China and East China at the same time. The public beta will be launched in April. Officially put into commercial use in June; in terms of enhanced functions, more functions and services will continue to be added, such as the introduction of the latest generation of memory-optimized virtual machines, as well as new technologies in the fields of big data, Internet of Things, artificial intelligence, and machine learning; in professional support In terms of depth and breadth, it will strengthen capabilities, such as adding self-service support, Azure intelligent customer service, etc.
Second, in terms of enterprise empowerment, Microsoft Smart Cloud recently proposed the plan of “Go Global Go China for Chinese Enterprises Going Global and International Enterprises Deepening in China (Go Global Go China)”. It can be said that as a multinational public cloud service provider, Microsoft Smart Cloud can give full play to its advantages and experience in technology, platform, operation and maintenance, market, legal compliance, etc. Come, go out” to contribute your own strength.
To this end, Microsoft has launched the global version of the Azure Web-Direct direct purchase channel, allowing the technology platform and applications to be seamlessly connected to achieve "one development, global deployment". In addition, in September 2017, Microsoft Smart Cloud also introduced the "Azure Intellectual Property Protection Plan" to the Chinese market, which provides Azure users with unlimited compensation protection and more than 10,000 Microsoft patent transfer rights in the global market including China. Azure users reduce intellectual property risks and help Chinese companies expand overseas markets with greater confidence and assurance.
Third, in terms of ecological empowerment, in the face of market opportunities brought about by digital transformation, Microsoft is inseparable from its partner ecosystem. In China, Microsoft Intelligent Cloud currently has more than 1,400 cloud partners specializing in different industries and fields. It can be said that the platform built by Microsoft based on the intelligent cloud has provided unprecedented new opportunities for Chinese partners, and has also found new positioning and new value for many partners.
To sum up, as the first international high-quality public cloud to land in China, Microsoft Smart Cloud uses globalized technology, localized services and localized prices to make Microsoft's cloud services more grounded and more in line with the needs of Chinese users. It has always adhered to the original intention of empowering China, which will undoubtedly allow more Chinese users to face the challenges of digital transformation calmly, which truly reflects the characteristics of "accommodating hundreds of rivers and making a difference".
Shen Yao's Science and Technology Observation was founded by Shen Yao (WeChat: shenyao) , a cross-border technology media person . He has 15 years of media work experience and has experience in self-driving on 100,000 kilometers of highways in China and the United States. Column, dedicated to the observation and thinking of the technology industry, here to understand the technology industry, know the trend, and win the future!