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introduction
All transactions must have two basic elements: touch points and time.用户时间,是一切商业竞争的本质。
1. Door-to-door visits are contacts, telephone sales are contacts, shopping malls are contacts, and e-commerce are contacts. WeChat Moments, Douyin Information Stream, Internet TV, and smart speakers are all contacts. You reach users on these contacts.
2. Then, you tear up a gap, occupy a little user's time, and explain to the user: What is so good about my product and why it is different from others, you must buy it.
Today, the mobile Internet is frantically grabbing users’ time and rebuilding balance. User time is redistributed and business models are reshuffled.