Dead links are not conducive to the user experience, no matter from the user's point of view or the search engine's point of view. Therefore, website operators need to know how to deal with website dead links correctly.
Baidu classified dead links into 3 types, as follows:
Protocol dead link: The HTTP status code indicates that the page has no browsing value, or the page does not exist. For inaccessible or worthless pages, Baidu Deadlink recommends using the 404 status code.
Content dead link: In addition to the protocol dead link, there is also a page that cannot be opened or the page fails due to changes in the website itself (for example, classified information websites often show some expired rental information, or some expired group purchase information on the group purchase website Wait). Common situations are: post is deleted, post information expires, transaction expires, etc. This type of page is not only unhelpful to users, but also not conducive to site optimization for the website, which will waste spider crawling. Therefore, this type of content needs to be processed. The specific processing method is as follows:
1. Log in to the Baidu webmaster platform.
2. Jumping dead link: Explain that the page that cannot be opened normally jumps to the home page or the first-level directory page. In addition to the previous two operations, this page needs to submit the dead link to the webmaster platform.
Last reminder:
1. Some personalized 404 pages are beautiful, but the page status code is still 200, because it is an invalid page in the eyes of users, but it is still a normal page in the eyes of spiders. Need to be modified to avoid wasting spider crawling resources.
2. The proportion and number of content dead links will affect the stability of site ratings. I have also taught you the method of content dead-linking, so let's act quickly.