The products listed on the e-commerce platform usually exist in the form of a product description page, that is, a detail page, and the products on the shelves must be edited in the form of pictures into a picture page and uploaded to complete the sale of the goods.
The product details page, hereinafter referred to as "details", is an invitation to sell the product. It should be based on facts and require truthfulness, clarity, and the principles of complimenting pictures and texts. Under this principle, art design must pay attention to at least the following three things.
1. Product attribute information
The attribute information should be based on the information card that the product leaves the factory, and should reflect the main information such as the name, composition, specification, model, size, and color of the product, highlighting the key points, concise and concise. Take clothing as an example. In the "Picture Dragon Solution", you can plug in a template or create a new design. The lazy person can plug in a template to use; for personalization, you can also create a new design to give play to your creativity. The original design is in the same quality. In the competition of sexual goods, extra points will be obtained to increase exposure and increase sales.
The attribute information should also include the product window map, basic information (factory information card) and product index, warm and friendly feature index, such as texture, elasticity, version, softness, etc. These key attributes should be clear, friendly and concise.
2. Commodity selling points
The selling point design should reflect the characteristics or important details of the product, and it is the complement and continuation of the product attributes. The description of the selling point should be beautiful, concise, and focused, with 3-7 parts as shown in the figure.
In "Picture Dragon Solution", the information that reflects the selling point is obtained by moving the position of the picture within the picture element, for example, the collar, shoulders, waist, sleeves, legs, etc. of the clothing can all be described instantly. In this example, click on the picture in the primitive until the head and shoulder cap position, as shown in the figure
3. Product display
The display part is the overall show of the product, showing the integrity of the product from multiple angles and forms. It is necessary to give a brief description on the picture, such as color, genre, style, etc. to deepen the buyer’s impression, as shown in the figure
to sum up
The product detail page in the form of invitation, focusing on the performance attributes, selling points, and display parts is the simplest mode of detail production to support the successive expansion of detailed descriptions, concise, beautiful, and decent. In the design, in order to ensure the clarity and beauty, this example integrates a series of visual components such as image clarity, contrast, saturation, etc., while designing and processing, no PS image, no need to do post-processing separately, which greatly improves the detailed production effectiveness.