This article is reproduced from Tencent.com. Since the Spring Festival of the Year of the Ox, the market has undergone drastic adjustments, and the net worth of many funds has dropped significantly.
The post-90s who were hurt by the fund uninstalled the fund software: as long as I don’t watch it, I won’t lose money!
Recently, the Mob Research Institute released the "2021 "Post-Zero" Christian Crowd Insight Report." The report shows that in 2020, there will be 60 million new mobile Internet basic users, of which nearly 5 will become the post-90s, and the "chieve zero post" has become the main force of fund investment.
Except for Alipay and WeChat, 53.1% of post-90s Christians will buy funds on the Tiantian Fund APP. However, it is worth noting that since the beginning of March, the average daily unloading volume of Tiantian Fund APP has soared.
The "Zero Queen" who was hurt by the fund:
As long as I don’t watch, I’m not at a loss!
On March 22, the Mob Research Institute released the "2021 "Post-Zero" Christian Crowd Insight Report", which reviewed the fund market in 2020 and portrayed a portrait of the Christian population of the post-90s generation.
Interestingly, according to statistics from MobTech, in early March, the number of daily unloaded users of Tiantian Fund suddenly soared, exceeding 6,000 at one time, and it continued to rise.
Among them, 50% of uninstall users are post-90s.
The number of daily unloaded users of Tiantian Fund APP suddenly soars
The official website shows that Tiantian Fund is a wholly-owned subsidiary of Oriental Fortune.com, a financial portal for A-share listings, and is also the first batch of independent fund sales agencies approved by the China Securities Regulatory Commission. The company has a registered capital of RMB 338 million. Tiantian Fund.com is currently the largest fund sales platform in China. As of June 30, 2019, the cumulative sales of Tiantian Fund.com exceeded 2.5 trillion yuan.
According to the statistics of Master Cicada, the download volume of Tiantian Fund APP reached its peak in March and July last year and January this year.
This is also consistent with the hot trend of the fund market.
Trends in downloads of Tiantian Fund APP
On February 4 this year, Tiantian Fund also experienced a system crash due to excessive trading volume.
Many investors complained on Weibo, and Tiantian Fund responded: "There are many fund transactions during peak trading hours. If you encounter any transaction problems, you can call Tiantian Fund's official customer service."
On February 4, Tiantian Fund’s APP system crashed
However, after the Chinese New Year in the Year of the Ox, the fund market plummeted, and the Christians ushered in a full screen of "fund green". The Baidu search index for the keyword "funds plummeted" also began to soar, and "declined mothers did not recognize" also frequently appeared on Weibo's hot search lists.
Portrait of Christians born in the 90s:
The greater the pressure in life, the more I want to "make money"
According to a report from the Mob Research Institute, in 2020, nearly 60 million new Christians will join the fund’s carnival, and the number of Internet Christian users will exceed 120 million, a year-on-year increase of 90.7%. Among the newly-increased Christians, more than 5 have become post-90s. The fund market is very lively, and it has frequently appeared on the hot search list.
However, the post-90s who were "cheated to get into the car" by the hot search did not expect to board a "roller coaster" and became the "Jiuling Queen".
The "chives zero queen" refers to the "leeks" born after 1990 who had a million-dollar asset dream that was shattered because of the collapse of the fund.
The post-90s became the "post-zero"
At the same time, this "Chive Zero Queen" is also a well-deserved little money fan. The report shows that 90% of post-90s have the habit of saving money every month, and 80% of post-90s are managing money every month. It is worth mentioning that the post-90s generation is generally 10 years ahead of the financial awareness of their parents.
Key words of the post-90s Christians: Women's "foundation" is becoming more and more popular.
The report shows that the proportion of males in the post-90s Internet Christians is slightly more, reaching 56.1%, but the proportion of female Christians has increased by 2.5% year-on-year, and the post-90s female Christians are rising.
The second key word of the post-90s Christians: monthly income of 3K is the fund admission ticket.
Christians born in the 1990s have a monthly income of more than 3,000 yuan, accounting for nearly 90%. Many netizens said: Entering the base market with the idea of earning some milk tea money, they did not expect that buying funds would become the biggest expense.
The third key word of the post-90s generation: programmers born in the 90s love to raise the "base".
Nearly a quarter of the occupational distribution of Internet basic citizens born in the 1990s are IT practitioners. "Programmers wanted to earn some income, but they didn't expect to lose all the money for hair transplantation" is no longer a joke.
The fourth key word of the post-90s Christians: the greater the pressure in life, the more they want to "make money."
The report shows that post-90s Christians are mainly concentrated in first-tier and new first-tier cities. As the city level decreases, the distribution of Christians born in the 1990s is gradually decreasing.
Behavioral insights into the post-90s generation:
Buy the base and call for resignation, copy the work of the Internet celebrity
The Red Star Capital Bureau had previously interviewed Xiaoan, a post-90s Christian, and her choice of fund is characterized by "following", and the main channel for receiving fund information is Weibo.
"I didn't spend much time in it, and I didn't pay much attention to the information in this area. I just got it at random," Xiaoan said.
There are many post-90s who are like Xiaoan. The report shows that post-90s Christians buy foundations more casually and don't like in-depth research. Over 70% of post-90s Christians have not purchased fund-paid services.
In the choice of buying base, they like to follow the Internet celebrities to "copy homework". Bilibili (Station B) and Xiaohongshu have become popular "base farms", and the content views on how to "buy base" have reached a million.
In addition, the post-90s Christians also brought the rice circle culture into the fund industry, treating fund managers as idols and conducting cheer calls. Some celebrity fund managers are not as popular as idol celebrities on the Internet.
As of March 17, the readership of Chaohua "Yi Fangda Zhang Kun" reached 42.04 million.
The interesting behaviors of the post-90s Christians don't stop there. The Alipay Fund discussion area once turned into a popular blind date. The number of views on blind date topics exceeded 586,000 and the number of participants was nearly 50,000.
Alipay fund discussion forum turned into a popular blind date corner
The fund is gradually transforming from a financial product to a new generation of social tools.