This article is reproduced from IT itself. On March 12, Ant Group announced its self-discipline guidelines for digital financial platforms.
The guidelines clarify platform responsibilities and obligations from various links such as institutional access, consumer rights protection, data privacy protection, financial consumer safety education, and platform governance to ensure the platform's compliance, orderly, and healthier development. Specifically, it consists of five sub-platforms: wealth management, insurance, consumer credit, loans for small and micro operators, and Zhima Credit.
For example, the self-discipline standards require that the ant financial management platform should crack down on inductive marketing, strengthen risk warning and investor suitability management; small and micro business loan platforms should actively guide users to use funds rationally, and prevent small and micro credit funds from flowing into the stock market and property market; consumer credit The platform should follow the "appropriate principle" to grant credit, not to lend to minors, and not to grant credit to groups with low repayment ability or young people that exceed their basic living needs. The guidelines also propose that the platform should pay attention to financial ethics, take the initiative to assume the responsibility of financial education, help users improve their rational consumption awareness and risk prevention capabilities, and strictly prohibit marketing content that violates public order and good customs.
In early March of this year, Zhejiang initiated the establishment of the country's first provincial-level financial technology ethics (academic) committee, and proposed seven financial technology ethics initiatives including people-oriented, innovative development, fairness and tolerance, openness and win-win, safety and prudence, respect for ethics, and social responsibility. Ant Group is the first batch of member companies of the committee.
Zhou Zhifeng, Chief Legal Officer of Ant Group, said, “Ant very much agrees with the seven initiatives put forward by the Zhejiang Fintech Ethics Committee. We deeply understand that to be a responsible digital financial platform, it is not only necessary to operate in compliance, prevent risks, and protect consumers. As the bottom line and lifeline of legitimate rights and interests, we should also fully consider the ethical and social responsibilities of the platform, and promote the development of financial technology in a healthier, more inclusive, and more people-oriented direction. This is also our launch of digital finance in addition to the original platform specifications The original intention of the platform's self-discipline guidelines."
Through the digital financial platform, Ant Group unites financial institutions across the country to provide consumers across the country with Internet insurance, loans for small and micro business operators, digital consumer credit, online wealth management, and credit technology services. At present, 100 banks, 90 insurance institutions, and 170 asset management institutions across the country have settled on the platform, providing services to over 500 million users and over 30 million small and micro business operators.