The more well-known domestic auto websites include Bitauto.com, Autohome, and Shopping.com. The advertising sales models of these auto websites are generally divided into manufacturer advertising and dealer advertising. The manufacturers pay for the promotion of brands, models and dealers respectively. Buy sales leads.
Under this premise, the forms of advertisements are generally as follows:
1. Hard advertisements, which are all kinds of banners, buttons, pop-ups, etc. that you can see when you click on the website.
2. Soft wide, that is, writing soft articles, such as some vehicle evaluation soft articles
3. Activities, joint stores for offline promotion, such as 4S stores will carry out some offline promotional activities, inviting users to participate.