Speaking of health preservation, many people still stay in the thermos cup with wolfberry, but in fact, not all people are suitable for drinking wolfberry, especially people with colds, fever, diarrhea, inflammation, and high blood pressure. Behind the behavior of keeping in good health, we must understand the principles and laws of keeping in good health.
So, how do you view the popularity of punk health preservation? How to get rid of people's misunderstandings about TCM health preservation? How to find ten times faster opportunities in the industry in the future? How can innovation bring new opportunities to the traditional industry of Chinese medicine health preservation? Today, we have a conversation with Liu Jibo, alumnus of Chaos Innovation Business School and co-founder of Yuyi Health, to lift the mystery of the TCM health industry.
Behind the "Punk Health" behavior
Liu Jibo believes that from various levels, the new wave of health-preserving concepts represented by punk health-preserving are all traceable. It is an inevitable trend of the development of the times and is related to consumers’ consumption habits and consumer psychology. Changes are closely related.
Economically, China's economy is developing rapidly. In addition to the prosperity brought about by economic development, the sub-healthy state brought about by the fast pace will make people urgently need a healthy lifestyle. In addition, the epidemic has taught people a kind of education about life, and also brought people's health and wellness concepts back.
In terms of policy, on June 15, 2018, the state issued the "Notice of Opinions on the Trial Implementation of China's Health Care Service Regulations". At the same time, after the 19th National Congress of the Communist Party of China, the concept of "Healthy China" has received more and more attention, and the health industry has begun to prosper. Signs, as a key part of the big health industry, the concept of health preservation is becoming more popular.
In terms of operation, entrepreneurship has become a choice of more and more people. In the past, entrepreneurs would choose some of the lower thresholds for entrepreneurship, such as clothing stores and retail stores. These stores are now more impacted by e-commerce, and the health care industry, It has a barrier of differentiation and is now more favored by entrepreneurs.
Commercially, from a commercial point of view, the original traditional business model is "what's for sale". For example, those who open a maternal and infant store sell maternal and infant products. Many companies of this type are affected by the market and the Internet. Especially large, in terms of a single profit dimension, the operating conditions will be difficult.
In response to this situation, through innovating business models, grafting health-preserving products and services into existing business projects, thereby increasing the profit model of stores, has become one of the solutions. Liu Jibo's Yu Medical Group started last year. This innovative initiative, for example, mother-baby stores can be grafted to the "shop-in-shop" of the child's system adjustment, for example, community hospitals can be grafted to the integration of medical and nursing programs.
Uncovering the "mystery" veil of TCM health preservation
In the increasingly modern and fast-paced era, the traditional Chinese medicine health care industry is radiating new vitality. However, many people are both familiar and unfamiliar with the Chinese medicine health care industry, and even a little controversial.
What is familiarity? Culturally, as a unique subdivision in the health care industry, TCM health preservation has thousands of years of history in China and a humanistic and cultural atmosphere. TCM carries the experience and theoretical knowledge of the ancient Chinese people in fighting diseases. From the "Huang Di Nei Jing" "Through the dynasties, health preservation has been regarded as the highest purpose and ultimate destination of Chinese medicine.
Why is it strange? For most people who have grown up under the modern medical system, although Chinese medicine has a long history, it is too far away from life. It is extremely difficult to sort out the topic of Chinese medicine by relying on hearsay words, and most people do not have this ability. .
In addition, Liu Jibo believes that behind the controversy over Chinese medicine is the difference between Chinese and Western cultures. From a medical point of view, the difference between traditional Chinese medicine and Western medicine is that Western medicine is similar to treating the body as a machine. If a certain part is broken, it needs to be replaced and repaired. However, Chinese medicine treats the body and spirit as a whole. Qi is opposed and dependent on each other, paying more attention to prevention, holism, balance and dialectics.
But from a commercial point of view, the TCM health-preserving industry is no different from the ordinary industry, except that TCM has added a seemingly mysterious veil to it, and the veil is untied, and what is presented to us is a modern enterprise and any modern enterprise. The undifferentiated mode of operation is an industry that relies on business models and technical means to promote its development.
"Whether it is to be a health care center or a health care store, first of all, there must be a technical system and a technical promotion mechanism, from the most basic tuina massage, to various practical techniques, to the dialectical theory of Chinese medicine. Secondly, there must be a technical system and a technical promotion mechanism. Team operation, how to manage the team, performance appraisal, employee professional improvement, customer satisfaction, product efficiency structure design, marketing and sales system, provide solutions; in addition, no matter any industry is inseparable from people, the company’s vision and mission, Cultivating employee values and "behaviorized" corporate culture; finally, the construction of digital systems, in fact, in today's health care industry, digital systems are inseparable from the realization of online services, online products, and quality of capabilities." Liu Jibo concluded. Tao.
The greatest opportunity in the future will return to "people"
The health industry is an eternal sunrise industry, a career that concerns everyone's health. Statistics show that China's health industry will expand tenfold in the next five years. The market segment of health care pavilions alone is expected to reach more than 2.8 trillion yuan by 2020. It is conceivable that there is a huge market for Chinese medicine health preservation in China as a whole.
Liu Jibo has also seen great opportunities in this industry for nearly two decades of intensive cultivation in the Chinese medicine health industry.
"The future of TCM health preservation must return to people, so that people's lives will be healthier, more vigorous, and more quality of life. From the road to simplicity, everything returns to the simplest original intention-for people." In this belief Next, she believes that the biggest opportunities for the TCM health industry in the future will appear in the following aspects.
1. Chinese medicine health care goes abroad: Last year, some institutions in Singapore invited our professional lectures, and a Japanese friend also invited us to open the shop in Japan during the epidemic;
2. Children's physique conditioning: Yu Medical Group has identified a very large demand during its 19 years of operation. In 2016, it formally established a children's supporting research and development center, and opened more than a dozen stores in one year;
3. Health-preserving household items: After many people are conscious of health-preserving, they make health-preserving teas, moxibustion strips, bath bags, etc. at home. During the epidemic, there is a moxibustion set, which sells 7000 sets a day;
4. Community health care projects for the elderly: China will enter an aging society in 2030, and the awareness of health care for middle-aged and elderly people will become very daily, and health care centers within reach of homes will become a big demand.
The TCM health industry needs to be driven by innovation
Liu Jibo is an excellent alumnus of Chuangxin Business School. The development of her company, Yu Medical Health Group, in the past 20 years has just confirmed the thirst for innovation in a traditional industry.
2002 was the start-up year of Dinghong Yukang Chain. The first massage shop was established in Nanhai Nishui Town, Foshan. From 2012 to 2019, we began to devote ourselves to the establishment of a chain service platform, including health vocational training leader Yuyishijia, one-stop procurement brand Shengbaoyuan Mall, Xiaoer Tuina Technology R&D Center, etc., were all established during this period.
More critical is the "two innovative moves." In 2018, the company's group-oriented amoeba reform was carried out. After this reform, the new media chain service model was established; in 2019, the digital transformation was carried out, and the online service of online store + community + live broadcast + store management system was carried out .
It was in 2019 when Yu Medical Group was undergoing digital transformation, Liu Jibo became a student of the 6th phase of Chaos Innovation Business School. Here, she learned to innovate and used the innovative solutions of the Innovation Business School. Through two things, she helped herself Of companies successfully counterattacked during the epidemic.
The first thing: "I remember when I was learning to start a business, when I was talking about a single factor, I was the first time I came into contact with the term 10x speed change. In February, we predicted that offline stores could not be opened. It is a sign of the deterioration of ten times faster." So, Liu Jibo used a single-element model to disassemble, and immediately decided to turn the store into online and offline integration.
The second thing: After the decision to integrate online and offline, he made a decisive organizational "small team reform". The life and death of the company and the truth of the market need to let employees know that all employees enter the online and offline integration of digital transformation operations. .
After these two things are done, in Liu Jibo’s words, “full firepower” not only successfully survived the epidemic crisis, but even got the opportunity to overtake on corners and the industry’s business discourse system, and it also provided innovation and transformation in the industry. A blueprint for reference, the traditional Chinese medicine health industry needs to be driven by innovation.
Innovation should be a "necessary for survival"
Many people believe that innovation is a virtual and optional thing, but Liu Jibo believes that “for modern enterprises, innovation should be a normal state.”
Companies that do not innovate are easy to fall into a kind of "shadow of winners". The more successful the past, the easier it is to rely on the past success model. However, the reality is constantly changing. Do not innovate or integrate. Soon There will be no way to go.
Especially in today's era of sharply increasing uncertainty. Gone are the times when other people’s experience, other people’s methods, and other people’s processes can be used and followed to succeed. Only innovation can internalize other people’s experiences and models into their own set of principles and philosophy. The perspective and way of thinking take you out of the original thinking box and break one boundary after another.
As Liu Jibo said, companies should innovate, just like human beings need to eat and drink.
