Nowadays, everyone is more and more concerned about their appearance, but people in different regions have different levels of attention and focus on appearance because of the differences in regional culture. The editor obtained the search popularity of several keywords related to the value of the face from the Baidu Index website in the past year, made a few maps, and attached a detailed mapping method at the end of the article, let's take a look!
First of all, let’s look at the search heat map of the keyword "makeup". The people of Beijing ranks first among other cities, and there is almost a difference of Zhuhai from the second-ranked Shanghai.
In terms of skin care, Beijing's advantage is not obvious. Shenzhen ranks second behind Beijing, almost on par with Beijing.
When it comes to beauty, in addition to the two conventional concerns of makeup and skin care, the hairline is increasingly coming into everyone's field of vision, becoming one of the "three-piece beauty-changing suit". Some time ago, the topic of "the first batch of 90s are already bald" has exploded in the circle of friends, and "hairline shift" and "balding" seem to be the two things that young people worry most about. While Beijing, Shanghai, Guangzhou and Shenzhen are leading in economic development, their anxiety on the hairline is also in the first echelon. Chengdu, Hangzhou, Wuhan and Chongqing are in the second echelon and are likely to catch up with the first echelon.
Here, I will give you the key steps for making such a three-dimensional map in SuperMap iDesktopX:
1 Get data
From the Baidu Index website (URL: http://index.baidu.com/v2/index.html#/) to obtain from November 2019 to November 2020, the three mapping keywords in different municipal administrative regions The overall daily average search value is entered into the attribute table of city-level administrative area data.
Baidu Index Website
2 Exaggerate search popularity
Exaggerate the search popularity value of each keyword by 500 times to facilitate the subsequent production of flat three-dimensional maps, the three-dimensional effect is more obvious.
3 Make a flat three-dimensional map
Use the [Flat Stereo Map] function in the [Map] grouping of the [Map] tab to create a 3D effect for the political area data, and the "stretch height" is set to the keyword search popularity value after being exaggerated by 500 times. After clicking OK, the top and side shadow plane data after the political district plane is stretched will be generated.
Contrast before and after making a three-dimensional effect
4 Make a thematic map of segments
Create a segmented thematic map based on the keyword popularity value for the stretched top data, and assign a different color value to each paragraph, from light to dark, indicating that the search popularity is from low to high.
Make a segment thematic map
Finally, add complete national boundaries, necessary explanatory text and map names to the map, and the map is ready.
The flat three-dimensional map can change the original simple flat map into a three-dimensional map, increase the layering of the two-dimensional data, and increase the beauty of the map by setting the style of the top surface and the shadow surface. It is often used for buildings or The block produces a three-dimensional effect.
Three-dimensional effect of the building