The effect of Weitao on Taobao merchants, Weitao practical operation

1. The role of Weitao
1. Drive natural search traffic. The better the Weitao data, the better the search data.
2. Increase store fan viscosity, improve store traffic quality, maximize store traffic, increase store fans, and increase stores Commodity repurchase rate and regular customer maintenance.
3. Improving the personalized labels of store products is conducive to the conversion of users who have paid attention to store products into old users.
Second, the specific implementation of Weitao operation The
first stage of operation: pull popularity
1. Weitao avatar, background, profile settings and things related to the product you are about to promote
2. Pull fans
① Participate in official release activities
② Initiate Weitao shake activity , Recruit old fans
③Follow the official Weitao activities
④Display the QR code on some pages to promote the Weitao lucky draw
. ⑤Show the Weitao QR code on the outside of the package. Scan and follow the Weitao prizes.
⑥Through the distribution of Taobao, the function of making Taobao in vTube is free. The
second stage of operation: daily publishing content
1. Know the Weitao port and clarify which port the published content belongs to.
2. Product category: the content is more than just Articles, pictures, and the product itself are also necessary and very important.
3. Interaction: In the form of topics and activities, consumers will like and comment.
4. Information category: mainly broadcast with pictures and texts, excluding product recommendations and shopping guides.
5. Shopping guide category: Contains certain product recommendation information content, rich graphics and detailed explanations, and recommendation reasons.
The third stage of operation: Promotion of activities
1. Actively create topics, such as 618, Double Eleven, etc.
2. Set exclusive fan prices
3. Sign-in and courteous interactive activities
4. Guess the price and build a building to win prizes
5. Send buyer shows through Qianniu and guide them to participate in the event