Today, with the rapid development of the Internet, there are many types of multimedia, so some traditional marketing methods are becoming weaker and weaker. VR panoramic display brings customers a highly immersive experience. This 720° three-dimensional display form allows consumers to have a clear view of the products, technical services, software and hardware facilities, and brand strength of enterprises and physical merchants; it helps enterprises and physical merchants to display Promote publicity, increase exposure, and increase turnover.
With the effect of 360° surround view, VR panorama creates a three-dimensional visual sense for consumers, making consumers feel as if they are in it. Consumers can choose to watch all directions of VR panoramic scenes to ensure the authenticity of the scenes.
Consumers are only pursuing a real consumption experience, and this sense of reality is exactly what VR panoramas can achieve. In addition, the information contained in the VR panoramic display is also more diverse, no longer limited by the simple screen size, and the information is conveyed without deviation or distortion.
Nowadays, most people's attention is on their mobile phones. It can be said that we will be restricted when we leave our mobile phones. Therefore, online promotion is particularly important. Merchants in physical stores need to do some promotion no matter what they sell, and whether they are beating gongs and drums or dancing lions and dragons during the opening period of the merchants, they can only attract people nearby to watch, and the scope of communication is limited. The location, reputation, environment and product services of the store are still unknown.
Some merchants may think that uploading pictures of their stores on third-party platforms such as Meituan, Koubei, Dianping, etc., isn’t it okay? This method is the same as the traditional marketing promotion. What the pictures can show is too limited, and lacks interactivity, and consumers have no sense of participation. The effect of this kind of publicity is naturally inferior to the VR panoramic display method with a sense of immersion and participation. .
VR panorama can improve the efficiency of publicity and promotion. Through VR panorama display, products and on-site environment can be truly reproduced. The promotion of merchants is no longer limited to promotional pictures, promotional videos, and leaflets. It can also generate exclusive QR codes with one click for quick sharing. In the circle of friends, one-click sharing fission allows users to easily understand the information that the merchant wants to convey, and can also participate in the marketing activities added by the merchant in the VR panorama.
For example, in the gym, customers can get a membership card by forwarding the VR panorama to Moments, or get free fitness times, which is much more useful than handing out leaflets on the roadside and shouting "Learn about fitness and swimming"; or scenic spots For VR panoramas, visitors can get free tickets if they retweet the VR panoramas, or send free items to play if they like the circle of friends. This traffic is not soaring! Through marketing activities or sharing and forwarding, users are eligible for discounts. Which consumer will not be tempted?
Even a small store or a small supermarket can produce low-cost VR panorama works, and then upload and display them through the port of Baidu Maps. Users can search for the panorama of the store through Baidu Maps, which is beneficial for the relationship between users and stores. communication.
The VR panorama display also has rich interactive functions. You can open special functions such as VR conference, VR mode, and automatic rotation with one click in the panorama. You can also embed pictures of shops, voice explanations, etc. Click on the hotspots to display them directly, and get a deeper and more detailed understanding of the characteristics of the store. Therefore, there are many benefits to the VR panoramic display of the store.