A product debate was held the day before yesterday. A comparison between Douyin and Kuaishou, which one do you think has a better product design? I think it is Douyin.
As the first year of short video development in 2018, Douyin counterattacked many short video products of the same type as a dark horse. Let me analyze from several aspects.
1. Introduction to Douyin:
| Introduction | Douyin |
| Product logo |  |
| Product Positioning | Douyin is a social platform that focuses on music creative short videos |
| Slogan | Record the good life |
| product content | Short videos, pictures |
2. I think the advantages of Douyin
1. Douyin logo
The logo corresponds to the product name, and the jittery notes are well represented by images.
2. Tik Tok's interface design
When Douyin is opened, it is a full-screen video page, which is easy to browse. You can switch the video by swiping up and down, and you can also long press to choose whether you are not interested in the video, so that you can reduce the push in the future.
At the same time, the positions of the like and follow icons on the Douyin page are under our thumbs, making it easy to like and follow.
3. Big data analysis
According to the length of time we stay on the video page, big data will filter out the types of videos we like, which will push the videos that users are interested in and extend the time for users to refresh videos.
4. Fragmentation
A video on Douyin only takes more than ten seconds, and it can help pass the time when queuing to buy things.
5. Star effect
Many celebrities have registered accounts on Douyin, which will attract their fans to register for Douyin to pay attention, bringing more attention to Douyin.
6. Associated software
TikTok-related software: Cut the film, which was created at the right time, some fun video templates, only need to import photos and videos in the cut, they can be automatically synthesized and sent directly to the Douyin APP, which is convenient for users to use.
Three. Summary
Through the understanding of Douyin, we can also learn many aspects for our future product design:
Considering more for users, we can make software that users like. For example: the emergence of cut-screen, so that new users can quickly shoot technical streaming video.
Design the software according to the needs of users, such as: pushing the user's interest, the use of the user's fragmented time.
The user-friendly interface design, such as: like and follow icons, design in a place where the user's finger can reach at any time, etc.