Recently, the version 10.0 of China CITIC Bank’s mobile card space APP has been upgraded. Relying on China CITIC Bank’s digital technology capabilities, the new version aims at the mobile financial service platform, optimizes user service scenarios, expands the consumer life ecology, and creates a one-stop “finance + life” The smart platform allows users to enjoy a new mobile financial service experience of "saving, earning, and loving life", comprehensively improves service temperature, and creates a "warm credit card".
With the widespread use of mobile networks and smart phones, mobile terminals represented by mobile APPs have become an important carrier of financial services and the core position for banks to connect users and provide financial services. Based on this, relying on the leading advantages of digital capabilities, China CITIC Bank credit card continues to iteratively upgrade the mobile card space APP around the trend of financial service mobility, focusing on the diversified and refined needs of different customer groups and scenarios, creating smart functions and smooth experience, so that Users can enjoy the "10 all 10 US new experience" conveniently. According to data from China CITIC Bank’s semi-annual report, as of the first half of 2023, the monthly active users of the Mobile Card Space APP reached 18.6136 million, a year-on-year increase of 15%.
The newly upgraded Mobile Card Space APP 10.0 focuses on the source of consumption and comprehensively upgrades the user's payment experience throughout the journey. First of all, the portal of the self-developed payment product "Credit Collection and Payment" has been newly upgraded. "Get Coupons" covers rich payment discounts such as daily discounts for scanning code payments, instant discounts for large-amount payments, and instant discounts for scanning code installments. Secondly, innovatively launched the "Money Saving List" function, which displays various card benefits such as points, benefits, cashback and coupons in real time, and the monthly discount classification statistics function clearly presents transaction records, so that every discount can be seen in real time. Third, "Smart Customer Service" has added multiple scene-based entrances to provide a more convenient and efficient connection experience. In addition, the new version supports the "widget" function of the mobile phone. You can check bills and scan codes to pay at any time without opening the APP, and you can easily use cards at your fingertips. At the same time, the elder version of the mobile card space APP has realized the aging transformation of the whole process of the core card usage scene, providing elderly users with a warm online card usage experience.
Focusing on users' growing wealth management needs, Dongka Space APP 10.0 creates a one-stop personal financial portal "Youcai", which aggregates installment, repayment, wealth management, insurance and other service sections, and clearly displays information such as consumption quotas and personal assets, so that Wealth is more "warm". At the level of installment consumption, focus on the layout of installment scenarios, covering multiple high-quality merchants such as entertainment, food, housing, and transportation; match the personalized and flexible repayment plans such as repayment amount and balance repayment at will, so that there is no need to wait for favorite consumption. In terms of wealth management, the "Youcai" channel provides a variety of financial management options. "Change +" financial management starts at 1 cent, and there are also selected funds, fixed investment and other stable and optimized intelligent recommendations for financial management. At the level of characteristic protection, a new "One Yuan Welfare" area is newly set up to select characteristic protection products such as driving, health, pets, and family property to protect a worry-free life.
In order to meet the growing needs of consumers for a quality life, the Mobile Card Space APP 10.0 focuses on creating a diversified experience in consumer life, covering special areas such as eating, drinking, playing, recharging and payment, transportation and travel, etc., expanding the new consumer life circle and making happiness within reach. The brand-new "Life" portal deeply integrates brand-specific activities such as "9 Sharing Redemption", "9 Yuan Enjoy Watching" and "Wonderful 365", and cooperates with top brand merchants across the country to carry out activities such as full-time discounts, covering more than 60,000 merchants; When you place an order at a designated merchant, you can enjoy the rewards of redeeming points for cash. It is worth mentioning that the Mobile Card Space APP 10.0 provides rich benefits and one-stop services for cross-border consumption, including foreign currency cards, visas, air tickets, hotel reservations, study abroad information inquiries and other precise services, and can also be directly paid by letter Overseas scan code payment, you can easily play overseas without having to bring a card, and enjoy a safe and convenient payment experience.
With the update and upgrade of the Mobile Card Space APP 10.0, China CITIC Bank Credit Card launched the "Renewal Celebration Event" at the same time, giving back to consumers with practical benefits, so that the discounts can be grasped. The first benefit, for all users who have upgraded to the 10.0 version of the mobile card space APP, launched the "Draw 10 Full 10 Cash Coupon Package" activity. From now until September 30, users can log in to the activity page every day to participate in the lucky draw. Opportunity to get a cash coupon package of up to 10,000 yuan. The second level of benefits, in order to enhance the welfare experience of users' consumption points, launched the "point redemption" activity. During the event, users can use their points to redeem payment coupons up to 100 yuan. The third benefit is to carry out the "member discount" activity. During the activity, users can enjoy the dual membership of "Tencent Video + QQ Music" for 10.9 yuan through the mobile card space APP, so as to realize the freedom of watching movies, watching dramas and listening to music.
As the main force of consumer finance, credit cards are closely related to people's livelihood and consumption, and play an important role in promoting consumption, benefiting people's livelihood, and stabilizing the economy. China CITIC Bank credit card adheres to customer orientation and value orientation, gives full play to the advantages of mobile APP in financial services, builds a one-stop smart platform of "finance + life", creates intelligent, convenient and warm product and service experience for users, and is committed to Create a "warm credit card", empower a better life with financial technology, and practice the brand proposition of "making wealth warm".