The year 2020 that has just passed is not an ordinary year for the entire Internet industry. The epidemic in the first half of the year is a clarion call for the resumption of work in the second half. For most companies and practitioners, there are countless challenges, but there are many opportunities.
To put it simply, 2020 is full of the bad news of bankruptcies and business closures, and on the other hand, a wave of digitalization has spurred many industries. The closure of offline stores and four epic circuit breakers in the U.S. stock market made everyone think that the global economy is about to collapse; but on the other hand, the digital age of enterprises is accelerating, with "cloud office", "cloud social", and "cloud attracting cats". "Cloud operations" such as "cloud shopping" and "cloud shopping" have become the mainstream trend in 2020, and the live streaming and community group buying industries are also fighting vigorously.
In fact, in every industry, the ups and downs are the inherent cycle law of life. There are many disasters and challenges in 2020, but the epidemic also promotes the spurt of domestic digitalization. After all, this year is a good opportunity for many companies to transform online. . Today, let us take stock of the major Internet events in 2020. Only by looking back at the past can we better look forward to the future.
The black swan raid, the digital age of enterprises is accelerating
At the beginning of 2020, after the black swan raided the epidemic, the whole city in China entered the quarantine stage. On the one hand, offline stores were closed, on the other hand, it was the explosion of online platforms. The digitalization of domestic enterprises has gradually begun to enter the deep water zone, activating the unlimited potential of China's business innovation.
Whether it is online office, online shopping, online learning, online consultation, etc., "cloud work" has become an important battlefield for enterprises to compete for the head ecological strategy; among them, cloud office becomes the preferred office method for workers in 2020 , This has also led to the blowout development of online office software such as domestic Alibaba Dingding, Tencent Conference and foreign ZOOM video communication.
At present, China's SaaS has entered a stage of rapid development, and the future market size will continue to grow. According to IDC forecasts, 80% of enterprises are expected to start digital product operations in 2022, and 75% of enterprises will complete digital transformation in 2027.
It can be seen that as the epidemic promotes the digitalization process, virtualization technology has been better developed, and the cloud computing architecture has gradually replaced IT architecture with features such as resource saving and rapid deployment. The future digital era of enterprises is accelerating.
Stock market situation: U.S. stocks found epic circuit breaker 4 times, Chinese concept stocks set off a wave of listing in Hong Kong
In the first half of 2020, uncertainties and panic factors caused by the continuous increase in the number of global new crown pneumonia cases caused four circuit breakers in the U.S. stock market within two weeks. At the same time, the surge in U.S. stock markets also shocked the world; in addition, crude oil futures It also fell into a negative value unprecedentedly.
Before that, the U.S. stock market actually triggered the circuit breaker mechanism only once. In October 1997, the Dow Jones Industrial Index plummeted 7.18% on that day, the largest drop since 1915. The number of new coronary pneumonia cases in the United States is still increasing, and uncertainties will continue to affect the Wall Street market.
On the other hand, Nasdaq has introduced new standards for the listing of Chinese concept stocks, requiring companies to raise more than US$25 million in IPO funds, or at least one-quarter of the market value after listing, and requiring accounting firms to ensure their statements Comply with international accounting standards.
The listing of Chinese concept stocks in the United States was blocked. Coupled with the panic of the epidemic that swept across Wall Street at that time, the wave of Chinese concept stocks returning to Hong Kong for listing was surging. Companies such as JD.com, NetEase and New Oriental have returned to Hong Kong for a second listing. In addition, 58.com, 51job.com, Sina and Ctrip were reported to be privatized and delisted. 58.com has been delisted from the Nasdaq.
The "darkest moment" of the film industry: gross box office is bleak, online premiere is controversial
2020 is the darkest year in the film industry. Affected by the epidemic, home isolation measures have been implemented in various places, and movie theaters can only be closed for renovation. This has also led to huge losses for many offline theaters and leading companies. Among them, Tahoe Studios was reported to be closed or transferred. Wanda Films lost 2.015 billion in the first three quarters, and China Film lost 559 million in the first three quarters.
However, the trend of turning offline cinema movies into online premieres is becoming more and more obvious. Huanxi Media’s Spring Festival blockbuster "囧 Ma" abandoned cinema releases and sold it to ByteDance Online at a package price of 630 million yuan. Premiere. At that time, Huanxi Media’s move was subject to market controversy, but after "囧Mom" was released online, it brought 492 million Hong Kong dollars in revenue and 20.33 million Hong Kong dollars in net profit, and this was a problem in the sorrowful industry. A good result. This also confirms that the movie industry in 2020 will usher in tremendous changes.
However, in 2020, the film industry is ups and downs, and the final box office is still dismal. The total revenue of the movie box office in 2020 will reach 20 billion, and in 2019 it will be 64.149 billion.
Exposure of 2.2 billion financial fraud, Ruixing Coffee is precarious
On April 2, Luckin Coffee "exposed" to admit that it had forged transactions from the second quarter to the fourth quarter of 2019, involving sales of RMB 2.2 billion. On the same day, Luckin Coffee's stock price plummeted, and the pre-market decline was once more than 80%, multiple blows in the disk.
In fact, it took only 18 months for Luckin Coffee to be listed on the Nasdaq. However, it took only 18 months to set the record of U.S. stock delisting at the time. However, it was reported that it received a delisting notice within one year, which also set the record for the earliest delisting of U.S. stocks.
Today, Ruixing Coffee seems to be back on track. On December 17, Luckin Coffee reached a settlement with the US Securities and Exchange Commission (SEC), and the former agreed to pay a fine of US$180 million. Looking back on the financial fraud incident of Luckin Coffee, it was defeated by the word "urgent". The company adopted an overly aggressive store expansion model, which created hidden dangers for its subsequent financial fraud and malicious short-selling by short-selling institutions.
Bubble Mart has a market value of hundreds of billions, reaping generation Z young people with blind boxes
No matter how brutal the epidemic is, there are still many emerging consumer brands bucking the trend, capturing the main consumer force in the market-"Gen Z young people". Including Bubble Mart, Perfect Diary, Vitality Forest and Hi Tea, etc. Among them, Bubble Mart harvested the young people of Generation Z with the blind box.
Young people under the Z generation seem to love "gambling", betting on live games, trendy shoes, and trendy toys. When everyone was crazy about the blind box, Bubble Mart also ushered in a highlight moment. On December 11, Bubble Mart was listed on the Hong Kong Stock Exchange, priced at HK$38.50 per share. After the opening, the stock price quickly rose to 77 Hong Kong dollars, and the market value once exceeded 100 billion Hong Kong dollars.
In fact, Bubble Mart captured the logic of young people's spiritual consumption and achieved today's achievements. But with the passage of time, after the public loves development and changes and the "sky price" blind box is condemned by public opinion, the future of Bubble Mart may also be a question mark.
Luo Yonghao live broadcasts debt repayment, e-commerce live broadcasts "demonize" goods
Tracing back to the origin of live e-commerce, that is a new model that emerged in 2016. At that time, live broadcast e-commerce was born with the live broadcast outlet, and the original intention of development was only to increase the time that users stay on the platform. However, affected by the new crown epidemic, 2020 has become a blowout year for live e-commerce.
After four years of development, live broadcast e-commerce has also gone from the initial stage to the rapid development stage. According to data from iiMedia Consulting, the scale of the e-commerce live broadcast market in 2019 has reached 433.8 billion yuan. It is expected that the total industry scale will continue to expand in 2020, reaching 961 billion yuan, an increase of 122% year-on-year.
Behind the rapid growth, the e-commerce industry also ushered in new disruptors. In the middle of the year, Luo Yonghao joined the live broadcast industry to pay off his debts, but this made live broadcasts become the charge for short video platforms to enter the e-commerce field. At that time, mainstream platforms such as Kuaishou, Douyin and Xiaohongshu competed through differentiation. Ways to actively enter the live broadcast e-commerce industry.
However, there are hidden dangers behind the popularity of the live broadcast e-commerce industry, such as the frequent occurrence of orders, fakes and returns. This seems to make everyone need to re-examine the future direction of this outlet, and as the State Administration of Radio, Film and Television regulates the anchor industry and requires qualified occupation and competence to be employed, the live broadcast e-commerce industry may usher in a new round of standardized development.
In the first year of the community group buying war, Internet giants are closely watching the "vegetable basket" being interviewed
In this era, offline grocery shopping is no longer the only choice for residents, and online grocery shopping is becoming a new choice for everyone. Community group buying has also become a new battlefield for Internet giants to fight against each other. From July to November 2020, the founders of Didi, Meituan, Pinduoduo, Alibaba, and JD.com will either lead the team personally or give out rhetoric." Take first".
However, in this grabbing battle, some people are happy but some are also lonely. The news of the acquisition of Meijia Meicai has been reported, and Harohui Life has given up on community group buying to explore new models...On the other hand, public opinion storms have also arrived here. In the film battlefield, on December 11, the People’s Daily said: “Don’t just worry about the flow of a few bundles of cabbage and a few kilograms of fruit.” Then on December 12, Internet companies such as Alibaba, Tencent, and JD Meituan were subject to the State Administration of Market Supervision. Interview with the Ministry of Commerce.
In this battle, whether it is the business abacus of the giants or the digitalization of the empowering industry, shopping for food is part of people's lives, but it is not an opportunity for Internet giants to disrupt the industry.
The eggshell apartment has a thunderstorm. Should tenants and landlords pay for the P2P model?
Counting the year 2020 when they are struggling to "hit workers", one of the most difficult things for them to let go of may be "the renters are cheated and they are homeless."
At the end of 2020, the broken funding chain eventually caused a "thunderstorm" in Eggshell Apartments, which then triggered a fierce confrontation between the landlord and the tenant. On the one hand, the landlord cannot receive the rent and drove the tenant out; on the other hand, the tenant still needs to pay the rent on a monthly basis after applying for a rent loan, but is homeless. This also caused the market to question the financial installment, and then the platform that adopted the P2P model became the target of public criticism.
In fact, the P2P model platform is inherently risky. According to Wangdai Tianyan statistics, since 2013, 75 P2P platforms have experienced problems such as bankruptcy, runaways, and overdue withdrawals. However, the losses suffered by users are not the "business game" of enterprises that adopt this model. In the future, the industry will also need to standardize to avoid such "thunderstorms".
Pinduoduo's stock price soared 330.92% in one year, becoming the biggest winner this year?
At the beginning of 2020, the domestic TOP10 rankings were Alibaba, Tencent, Meituan, JD, Pinduoduo, Baidu, Netease, Xiaomi, Good Future, 360. But at the end of the year, Pinduoduo's market value surpassed Meituan and became the third in China. In addition, Pinduoduo's share price rose by 330.92% in 2020, ranking first, followed by Bilibili, Xiaomi, and Meituan, with gains of 309.16%, 195.9%, and 184.64%, respectively.
At the same time, Pinduoduo founder Huang Zheng's net worth also jumped. According to the Forbes real-time rich list data, as of January 3, Huang Zheng's net worth has surpassed Ma Yun and Ma Huateng to become China's second and 18th in the world. In addition, in the third quarter of this year, Pinduoduo also achieved its first profit since its listing.
All this seems to reveal that Pinduoduo is the biggest winner in 2020. However, Pinduoduo is also facing a growth ceiling. Its sinking market is being besieged by giants such as Ali and JD.com, and the growth rate of active users is also facing a crisis of slowing down. In addition, in 2020, the e-commerce industry will also accelerate its "involution". Who is the ultimate winner? Not yet known.
In summary, 2020 will be a year of suffering and full of opportunities and challenges. This year, the market is full of crises and thunderstorms, but the wave of digitalization has also promoted rapid transformation and development of enterprises. There are also many outlets for live e-commerce, community group buying, and online education.
I believe that 2021 is also a year full of challenges and opportunities. The digitalization process of enterprises will surely accelerate, and the fierce industry battle will continue. However, which industry outlet will surge in the future, and which company can become the "pig" on the outlet and fly into the sky? This is unpredictable. This may also be the unpredictable aspect of the Internet industry, but only if everyone is not afraid of difficulties and obstacles, and has a firm conviction to do it step by step, I believe that we can win a lot of money in 2021, which is full of unknowns.
Author: Yexiao An
Article source: Songguo Finance, please indicate the copyright for reprinting.