Wen|Chen Wen
Source | Mantis Finance (ID: TanglangFin)
"The number of ecological partners exceeds 5,000, the industry covers more than 100, and the sales of products and applications exceed 10,000, an increase of 60% compared to 2019..."
This is Baidu Smart Cloud’s organizational structure upgrade at the beginning of this year and new strategic goals, and the annual cloud smart ecological construction "transcript" announced at the just-concluded 2020 Baidu Cloud Smart Summit.
Baidu Smart Cloud has obviously tasted the sweetness of the "ecological play". At this summit, Baidu Smart Cloud once again upgraded the "Cloud Smart Ecology" to build a cloud-wise symbiosis ecological model.
Baidu CTO Wang Haifeng said at the summit, “By strengthening the'intelligence' Lingyun, enabling the industry and empowering the ecology, Baidu Smart Cloud combines technological breakthroughs and applications with the actual needs of the industry, and effectively promotes the innovative practice of industrial intelligence."
According to Zhu Yali, vice president of Baidu, it is to "complete the solutions and delivery partner ecosystem in the application of Baidu Smart Cloud's AI capabilities, and consolidate the AI advantages of Baidu Smart Cloud."
(Zhu Yali, Vice President of Baidu)
New requirements under the integration of cloud intelligence, technology and business need ecological integration
After many years of development, cloud computing has evolved from a single requirement for cloud computing based on the underlying infrastructure, to a central platform, database, and other applications that embody PaaS and SaaS levels. User needs need to be integrated and integrated. The integrated ecological force can only be realized, and now, with the integration of new technologies such as 5G, AI, and IoT, cloud intelligence integration has become a new trend for enterprises to go to the cloud.
New trends have emerged, and new problems have also emerged.
In the new trend of integration of cloud and intelligence, the original cloud computing ecosystem has become less and less effective in promoting enterprise intelligence upgrade.
What is the reason? Let us take a peek at the development path of enterprise intelligence upgrade.
The path of enterprise intelligent upgrade can be roughly divided into four stages, namely application exploration, vertical deepening, comprehensive upgrade and continuous innovation.
At present, most companies are in the first stage of the application exploration stage, some companies are in the second and third stages of vertical deepening and comprehensive upgrading, and only a few pioneer companies are in the continuous innovation stage.
The leap of each stage is not a simple technological upgrade, but requires ecological synergy. That is, after the technology is implemented, feedback can be formed at the commercial operation level, business opportunities can be found, and the technology can be fed back to form a two-way cycle.
However, the current status of the industry is that the ecology of cloud computing is divided into two independent ecosystems of technology and business. The technology ecology is like a straight man in science and engineering, who is self-conscious and dedicated to research; the business ecology is obsessed with building a closed system. The sales system only thinks about how to "make money".
There is no synergy between the two ecology, and the ecological synergy is naturally limited.
Although the time for each enterprise to carry out the exploration of intelligent transformation is different, the vast majority of enterprises are in the first stage of exploration and application, and it is difficult to complete the leap forward. The defects in the industrial ecology are the main reason.
It is precisely to see the pain points of the industry that Baidu Smart Cloud has "moved the knife" ecologically this time and launched the strategy of building a cloud-intelligence symbiosis ecological model. Zhu Yali has a very detailed interpretation of this new ecological model:
"The new ecology takes Baidu AI technology as its core advantage, empowers ecological partners, selects top quality partners and partners in key industry tracks to carry out integrated and integrated cooperation, turns technology into real productivity, and truly transforms data into knowledge Under the premise of knowledge transfer and technology innovation, various industries will embrace industrial intelligence and promote the development of new directions. At the same time, it will strengthen the management and empowerment of sales partners around the cloud market and sales system, and optimize the commercialization system. And borrow capital to help. Enterprise development will eventually realize the integration of business ecology and technology ecology, and build a symbiosis and win-win ecological model."
From middle office to delivery, from key industries to vertical applications, the ubiquitous cloud intelligence ecology
From Zhu Yali's interpretation, it can be seen that the cloud-smart symbiosis ecology is not just an overall industry concept. In the ecological links or nodes with smaller granularity, the cloud-smart symbiosis ecology also forms a closed loop.
In short, the big ecology sets the small ecology, the small ecology merges with the big ecology, you have me in you, and you in me.
Let's take a look at how Baidu Smart Cloud makes the cloud-intelligence symbiosis ecology ubiquitous from two dimensions: one horizontal and one vertical.
First of all, in the horizontal dimension of mid-stage and delivery, Baidu Smart Cloud not only provides technical empowerment, but also helps ecological partners get projects, and even personally participates in market and brand building.
Aiming at the pain points in the production of AI capabilities, the use of AI capabilities, and the management of AI capabilities during the intelligent upgrade of enterprises, Baidu Smart Cloud launched the Flying Paddle Enterprise Edition, which empowers enterprises through the development of a dual-platform model of AI. Downward there is a zero-threshold AI development platform EasyDL for business application developers, and upward there is a full-featured AI development platform BML for professional algorithm engineers.
Based on the AI capability engine and AI development platform, Baidu Smart Cloud has established multiple industry AI middle stations, including urban AI middle stations, energy AI middle stations, and financial AI middle stations, for different industries.
It should be noted that the AI middle station does not remain unchanged after it is built. As the enterprise intelligence center, the infrastructure that drives intelligent business innovation, the enterprise AI middle station is the same as the enterprise's intelligent upgrade, which is an infinite continuous construction and operation. Cyclic process.
This also means that the cooperation of partners in AI middle stations needs to break the boundaries between their respective small ecosystems in terms of scheme co-construction, delivery integration, hardware standard product sales, channel agents, etc., and form ecological integration to build a large ecosystem of AI middle stations.
For this reason, Baidu Smart Cloud’s construction of intelligent AI mid-stage is not limited to conventional cognitions such as technological breakthroughs and professional talent cultivation, but from products and technologies, training and certification, markets and brands, and resources. Take a multi-pronged approach, work hard at the same time, and join hands with partners to participate in this ecosystem to achieve a win-win situation for all parties.
In terms of building a delivery ecosystem, Baidu Smart Cloud continues to introduce multi-industry and multi-type service partners to provide partners with full-cycle and characteristic empowerment services. On the other hand, it builds “growth” around the principle of “customer success”. Type" service partnership.
The cooperation between Baidu Smart Cloud and Yuan Chuan Technology is a typical example.
In the cooperation between the two parties, Yuanchuan Technology introduced the AI capabilities of Baidu Smart Cloud and at the same time exported its own industry products or technology delivery capabilities to Baidu Smart Cloud. Yuanchuan Technology and Baidu Smart Cloud are their respective customers and empower each other.
For example, in a financial robot project, the project introducer is Yuanchuan Technology, and the resource importer is Baidu Smart Cloud. That is, during the implementation of the project, Baidu is responsible for the output of basic technical capabilities and products, including AICP, knowledge graph, machine translation, ASR, etc.; on the basis of Baidu's products, Yuanchuan innovatively realizes the interaction of machine voice response and manual response. Intelligent interaction layer applications and application service layer applications supplemented by interaction.
Conversely, in another financial robot project, the project introduction party and the resource introduction party changed positions. Although the project was introduced by Baidu Smart Cloud, the overall technology is based on Baidu Smart Cloud’s NGD product platform, but in the project implementation process, Baidu Smart Cloud has also introduced remote online customer service, intelligent quality inspection and other business application systems.
It is not difficult to see that the advantage of Baidu Smart Cloud is its abundant technical accumulation and deep understanding of artificial intelligence; the advantage of FarEasy Technology is more than ten years of deep industry experience, product capabilities and keen market exploration. The cooperation between the two parties lies in marketing collaboration, The integration of solutions and the development and innovation of new products have not only formed a win-win situation for both parties, but also constructed a benign and mutually promoting interactive ecological model.
Next, we will take the industrial Internet and smart customer service products as representatives to see how Baidu Smart Cloud creates a cloud-smart symbiosis ecosystem in the vertical dimension.
As we all know, my country’s industry is facing intensifying market competition, industry costs are rising year by year, and resources are relatively scarce. Baidu Smart Cloud has explored Shougang steel plate defect detection and launched a new application of AI quality inspection in 2017. After four years of hard work, A complete industrial Internet platform solution centered on industrial intelligence has been formed, and it has landed in multiple regions and industrial clusters.
During this period, Baidu Industrial Internet obtained about 100 high-quality customers including State Grid, Guiyang Economic Development Zone, etc., released more than 10 solutions in quality, inspection, parameter optimization, etc., and cooperated with Weiyi More than 30 companies including, Octavia, etc. have become partners.
The cloud-intelligence symbiosis ecosystem of Baidu Industrial Internet thus established covers scientific research institutes, competent units, equipment vendors, integrators, and software providers. Each party in the ecosystem is either in technology, resources, or marketing capabilities. All of the above have their own long boards. Under the strong alliance, what is created is the industrial value of the era of smart economy, and what is achieved is the strategic goal of "cooperation and win-win".
At this summit, Baidu Smart Cloud also signed a strategic cooperation agreement with China Industrial Internet Research Institute, and the ecological longboard is still continuing to grow.
The Industrial Internet reflects the vertical at the industry level, and the smart customer service product reflects the vertical at the product level.
Prior to this, Baidu Smart Cloud’s smart customer service products have used AI, voice semantics and other technical capabilities to create a new smart customer service business format. At this summit, Baidu continued to increase the ecological construction and said that it will take out 2 in 2021. The sharing of billion-dollar business opportunities projects, while investing tens of millions of operational resources and technical capabilities with partners to jointly build a win-win ecosystem.
From the new strategic plan of Baidu Smart Cloud and the above-mentioned large number of cases, Baidu Smart Cloud has built a set of cloud-intelligence symbiosis small ecology from the middle stage to the application, from the sub-industry to the vertical products, and connects the technology and business. These small ecosystems can be organically integrated with each other to form a horizontal and vertical interlocking cloud-intelligence symbiosis ecosystem.
Baidu Smart Cloud's ecological strategy is upgrading the competitive threshold of cloud computing
The above may just be Baidu Smart Cloud’s point-and-online innovations in constructing a cloud-smart symbiosis ecosystem. On the one hand, Baidu Smart Cloud has strengthened its cooperation with professional companies and deepened its cloud service capabilities.
On the other hand, Baidu Smart Cloud uses the cloud market to complement the final closed loop of the Yunzhi ecology. At present, Baidu Cloud Market has formed 3 major market levels, 10 vertical markets, accumulated 9000+ commodity SKUs and 1200+ free commodity SKUs, among which AI The number of products (1800 models+) accounted for the first place, and the market structure of partners exceeded 3000+. Under such a market system, Baidu Smart Cloud can easily release high-quality AI products to enterprise users.
It is worth noting that Baidu Smart Cloud’s marketing focus in 2021 will move from online to offline, opening AI offline experience stores, developing local service markets, setting up localized operation centers, solution centers, and promoting ecological accelerator programs, etc. Baidu also launched the "Cloud Market Supporting Cloud Plan", which provides ecological construction and market promotion methods including high-quality traffic diversion, cloud product subsidies of 100 million yuan, and product brand cooperation.
Under the two-way cycle from the visualization of cloud products, the localization of cloud services and sales to the three-dimensional ecological support, the advantages of Baidu's smart cloud ecological play are also reflected.
According to the cloud smart ecological plan announced at the summit, Baidu Smart Cloud will develop 10,000 partners in the future, focusing on supporting 200, and provide 15 billion support funds in the sales partner system, technical partner system, and service partner system, and set up for ecological partners Special investment funds of 3 billion yuan.
In the past, the competition of cloud computing was more concentrated on the technical level. Everyone’s focus was on the application of the solution and whether it can solve the problem. Today, Baidu Smart Cloud not only maintains a leading position in technology, but also invests real money in the cloud. The ecological construction of intelligent symbiosis has placed ecological capabilities to a higher position, raising the threshold of competition in the cloud computing industry to a certain extent, and at the same time creating a problem for players on the track.
Then, the test is not only to master the amount of resources, but to organize and integrate resources, and more importantly, to weigh how long the surplus at home is enough to support; if not, then in the long run of cloud computing Destined to be just a running role, a more pessimistic prediction will sooner or later be abandoned by the market until forgotten.
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