Recently, the "Qingdao Radio and Television Smart Cloud Platform" jointly built by Qingdao Radio and Television Station (hereinafter referred to as "Qingdao Radio and Television") and Baidu Smart Cloud was officially launched, and the opening ceremony was successfully held at Qingdao Radio and Television Station. Liu Ji, Secretary of the Party Committee and Director of Qingdao Radio and Television Station, and Chen Yifan, Vice President of Baidu attended the event.
Qingdao Radio and Television Smart Cloud Platform officially launched
As one of the earliest urban radio and television stations in my country, Qingdao Radio and Television has been committed to promoting the development of media integration. It has established an all-media ecosystem of "channel + APP + account matrix", and the total number of users of the integrated media platform is nearly 13 million. The official opening of the "Qingdao Radio and Television Smart Cloud Platform" marks that Qingdao Radio and Television's ecological construction has entered the digital age in an all-round way and is transforming to smart media.
Qingdao Radio and Television's smart cloud platform is built based on Baidu's smart cloud native architecture , which can realize the integrated management of media content, data, and technology applications across Taiwan. Various departments and multi-scenario data connection, operation coordination, and security management and control avoid duplication of construction investment. The platform realizes the comprehensive control and intelligent application of media management business and production and broadcasting business. While upgrading the all-media business intelligently, it will also greatly improve the organization management and coordination efficiency of Qingdao Radio and Television, and reduce operating costs.
Liu Ji, Secretary of the Party Committee and Director of Qingdao Radio and Television Station :
The radio and television industry is a technology-led and innovation-driven industry, and must rely on technological innovation to promote the sustainable development of radio and television and the Internet. At present, technologies such as generative artificial intelligence, virtual human, and metaverse immersive space creation provide a broader application space for the development of Qingdao Radio and Television. We must attach great importance to the transformation of new technologies, make good use of the smart cloud platform, and do a good job in the construction of digital radio and television. the second half of the article.
Chen Yifan, Vice President of Baidu :
Qingdao Radio and Television Smart Cloud Platform is an important practice in the double helix development of media intelligence and enterprise digitalization. Based on Baidu's full-stack layout and technology accumulation in the "chip-framework-model-application" four-layer technology stack, combined with Qingdao Radio and Television's industry experience, it will provide solid technological support for the digital and intelligent transformation and upgrading of the media industry.
At the event site, based on the successful experience of "Qingdao Radio and Television Smart Cloud Platform", Qingdao Radio and Television and Baidu Smart Cloud signed a strategic cooperation agreement. Xu Qiang, deputy director of Qingdao Radio and Television Station, and Zhou Bo, general manager of Baidu Smart Cloud Media Business Department, signed the contract on behalf of the two parties.
The two parties will carry out all-round cooperation around the development of technology-enabled smart broadcasting industry, relying on the capabilities of Baidu Wenxin Yiyan big language model and Baidu Smart Cloud Qianfan large model platform to further promote the in-depth exploration of large models in AIGC intelligent creation and other business scenarios. In addition, the two parties will also create a more intelligent user interaction experience based on the Baidu Smart Yunxiling Digital Human and the Xiyang Metaverse platform, and enhance the content, brand and technical strength of Qingdao Radio and Television.
Baidu Smart Cloud reached a strategic cooperation with Qingdao Radio and Television Station
"Cloud computing, large-scale models and other technologies will completely change the production, interaction and operation methods of the media, and greatly improve the production efficiency of the media. Baidu Smart Cloud hopes to work with Qingdao Radio and Television to explore innovative applications in the smart broadcast and television industry, and jointly promote the media industry intelligent transformation." Baidu Vice President Chen Yifan said.
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